BlackBerry Ltd , is on the verge of making a name for itself in the Android world. The firm is dead set on the release of “Priv,” apparently short for Privacy rather than Privy. It’s going to be sold as the most secure phone running on the OS built by Alphabet Inc Google, but there’s one glaring problem. Why would anybody buy a data-sealing phone from a firm with BlackBerry’s leaky history?
The “Priv” is a prime example of the sort of marketing that eats itself. On Sunday night a new leak from Waterloo claimed that it would cost $630 on release. Either BlackBerry can’t keep details of its super secure phone secure, or the firm is playing a very old game that may not make sense anymore.
Building on secure leaks
Firms have “leaked” info about their next gen products for years in the hope of rousing some kind of attention for the big launch and release. It makes sense, and it’s the way that everyone from phone firms like BlakcBerry, to movie studios, to politicians.
For a lot of those groups the leaks make sense, but for a firm like BlackBerry that claims to want to sell phones based on privacy, the tactics are getting old, and getting in the way of the firm’s goals.
There’s no reason to believe that every leak is from Waterloo, some of them are guesswork attributed to sources in order to draw clicks. What is clear, however, is that some sources, including Evan Blass, or EVLeaks, did get clear info and images straight from the firm.
We’ve been hearing leaks about the Priv for months and months. It’s clear from that trend that someone at BlackBerry simply can’t keep their mouth closed or their pictures folder password protected. It is likely that the firm is leaking in order to build buzz for the device, but that doesn’t make much sense either.
BlackBerry relies on the Priv for something
It’s not clear what BlackBerry really wants to do with the release of the Priv. The firm has said time and time again that it wants to make its name in software rather than hardware, but most of the noise from the firm is about the Priv.
Assuming John Chen’s team in Waterloo isn’t so incompetent that the info and images released of the Priv so far got out by accident, it seems that it’s the firm itself that’s looking to create a halo around its Android device and its hardware segment.
That means that the firm may be more concerned with the device than CEO John Chen has let on#. That’s not a bad thing, despite the odd way the firm has gone about getting info of the device into the public eye. It’s not clear what use these kind of leaks have for a firm like BlackBerry .
It’s dealing with business, not consumers, and hype doesn’t matter nearly as much when you’re trying to sell a whole system to a massive corporation client. Despite that leaks about the Priv just keep getting around the firm’s best-in-class enterprise security.