BlackBerry Ltd (NASDAQ:BBRY) Disputes Death in India. It’s “Redefining”

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BlackBerry Ltd ,  is making efforts to redefine itself in India, the firm said in a blog post. The firm said the efforts made by it are bearing fruit, and it is moving closer to its goal. The post was made in response to a recent article in The Economic Times. The piece detailed the firms falling market share and dropping staff count and concluded that it was losing the market sorely.

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ET article was half truth

In India, BlackBerry ,  is working on many innovative tech solutions that got no mention in the article from ET, the firm said. “It fails to capture the broader context: how BlackBerry is in the middle of a significant transition,” the firm said. The ET article also ignored the firms presence in India, read the blog post.

BlackBerry says phone sales used to be its main source of income, but now it is looking to enterprise. Talking of BES12, it said the software has is used by many major clients such as Essar Group in India.

It added that it is committed to giving users the ultimate security and privacy. It is also working on changing its terms with mobile operators in India, adding that it is helping them  to see the boons of the new models and buying patterns.

BlackBerry doing fine

In the blog post, BlackBerry ,  said a change in its structure is inevitable in India, and across the world.

It sees a huge opportunity in the mobility market, and is focusing on tapping this prospect. The firm is making fresh hiring in India and in other parts of the world for talent to push its growth, and help it to boost its presence in the security, privacy and IoT.

Devices are vital the firm said, adding its unveiled Porsche Design P’9983 graphite earlier this month at an event, which was also covered by the ET.

“We may look different than the BlackBerry of old, but make no mistake – we aren’t feeling blue: these are very exciting times for BlackBerry, and India is very much a part of our plans today and in the future,” the firm said.

Despite the response from BlackBerry, its struggle can’t be denied. Several recent stories and events confirm the tough times that BlackBerry is facing . News of employee count getting reduced to 15 in India can be seen as a potential threat to the firm’s place in the country.

Its share price also shows the struggle. Year to date, BlackBerry stock is down almost 39% while in the last one year, they are down over 32%.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.


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