BlackBerry Ltd , has gone on a bit of a spending spree in recent months as it tries to capture the enterprise market in order to turn itself into one of the leaders in mobile software for enterprise. Two of the firm’s recent buys, AtHoc and WatchDox, announced big upgrades to their systems on Wednesday. That’s a sign that the BlackBerry plan to capture more IT spending is moving ahead strongly.
John Chen, the CEO at BlackBerry , , says that his firm will scale back the number of phones it makes each year in order to focus efforts on software. The major updates to the firm’s wholly owned brands of software mean that the firm is driving ahead with that plan despite the media focus on Android smart phones.
AtHoc, WatchDox strengthen BlackBerry brand
AtHoc revealed on August 26 that it had upgraded its service to enable better contact in organizations in times of crisis. The massive new features “provide AtHoc customers increased ease of use, expanded reach, greater control, and greater situational awareness in times of crisis.”
WatchDox revealed an update to its BB10 app that “provides secure anytime online access to content, with synchronization across mobile, desktop and web environments.” Watch Dox provides a platform that allows users to share documents without having to worry about their data being leaked.
WatchDox on BB10 will do the same job as it does on Android and iOS. It will ensure that records are there for a proper data audit, meet compliance rules. It will make sure that docs can only be opened by those using the software, keeping it safe from prying eyes.
The WatchDox update is not nearly as big as that for AtHoc, but it does add features to the BB10 version of the app that bring it close to par with those offered for devices running Android and iOS. It also adds support for mobile work systems like Android for Work, Samsung’s KNOX, and Secure Work Space for iOS.
Working on software at BlackBerry
The plan for BlackBerry , going forward appears to be the creation of many apps that will come together to protect the data of firms across segments.
After the firm released its earnings numbers for back in June Cowen and Company’s Brian Prohn said that “the next phase of its turnaround – revenue stabilization and a return to growth – is off to a solid start.” Software sales in the quarter, said Mr. Prohn, “suggest $600MM F2016 target is achievable.”
In order to get there BlackBerry will have to keep adding new features to its suite of enterprise apps. The firm is, with the updates on Wednesday, sticking to its multi-platform goals in spite of the news stories around a coming Android device.
If BlackBerry is able to sell phones that will be a bonus. Right now Mr. Chen and the rest of the team have their focus on software, and the updates keep rolling in.