BlackBerry Ltd (NASDAQ:BBRY) BBM Growth Explains Android Switch

Blackberry Ltd Venice Android Slider

BlackBerry Ltd ,  recent love for Android OS might have started to yield results even before the firm releases any of its rumored Android phones. Matthew Talbot, a VP at BlackBerry who is in charge of growth and monetization for BBM provides insight on how Android is helping BBM in a blog post on the official BlackBerry blog.

Blackberry Venice Android Slider

Talbot says that July was one of the strongest months on record for BBM in terms of user growth. He attributes the growth to the release of BBM 2.9 with a design update for Android users. He also linked the free time provided by the summer holidays and strong word-of-mouth with the growth of the app.

BBM growth and monetization

BlackBerry ,   needs all the revenue it can get as the firm chases its elusive change. Finding a way to ignite growth in the user base of the BBM app as well as creating income from the app is a key point to BlackBerry’s survival. John Chen mentioned during the Q1 2016 earnings results that “BBM has taken a little longer to contribute” even has the firm heads towards a $500M goal in software revenue.

Talbot provides insights into how BBM is starting to see an uptrend in its user base and in the income that it brings to the firm. He says that the firm is seeing new milestones in its ad business as it snagged key advertisers including “the New York Times, TD Bank, Mint, Samsung, Smartfren (devices), Traveloca (travel), RedMart (retail) and Manulife (insurance)”.

The firm has also started offering video ads within the BBM app. In the words of Talbot, “video ads provide a great opportunity to drive higher revenues, while also exposing BBM users to newer exciting content on our platform. Then, the firm is already beta-testing BBM Money where users can link up their PayPal accounts to BBM.

BlackBerry jumps into bed with Android

BBM used to be a purely BlackBerry ,  affair until it was licensed for use on Android and iOS. Licensing BBM for other OSes provides the firm with a larger target market beyond the scope of its native BB10 OS. The key successes being recorded with BBM suggest that BlackBerry’s plan to jump in bed with Android might be a life-saving move for the firm.

The rumors about BlackBerry’s plan to build an Android phone are already becoming a mainstay in any news about the firm. However, the jury is still out on whether BlackBerry’s plan to kill BB10 for Android will save the firm.

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Victor Alagbe is a seasoned business and finance writer with a specialty in writing about how to invest for the long-term in healthcare, pharmacology, energy and tech stocks. His long-term focus is on stocks that provide a nice mix of growth and income. For the short term, he passionately writes about trading stock options for the excitement and leverage that stock options offer.


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