BlackBerry Ltd (NASDAQ:BBRY) Android Passport May Be Here Soon

Blackberry Ltd Venice Android Slider

BlackBerry Ltd ,  is going ahead with plans to stay strong in the hardware space as the firm looks to launch an Android phone in the next couple of months. Crackberry reports that a version of the BlackBerry Passport Silver Edition might be running Android Lollipop. This confirms the rumor that BlackBerry is getting serious with its Android push.

Blackberry Venice Android Slider

Last week, it was reported that a version BlackBerry ,  Passport Silver Edition might be running Android Lollipop based on some leaked images. This time around, the source of the rumor is a video showing the smartphone running some core Android apps such as Google Play Store. The video also shows the original passport running BB10 side by side with “upcoming” Silver Edition running Android.

Blackberry needs Android

BlackBerry’s native OS, BB 10 has been pushed back to the fourth position in the mobile OS market behind Apple’s iOS, Google’s Android and Microsoft’s Windows mobile. The firm has been making sly moves to regain its position in the hardware space by launching phones that run on Google’s Android device.

Last week, there was a high profile leak showing that the upcoming BlackBerry Venice will be running Google’s Android. Evan Blass, who has a reputation for trustworthy leaks in the tech space has released what BlackBerry’s Android phone looks like. There has been a number of rumors and leaks about BlackBerry’s android push, but it is becoming of a reality and less of a rumor with each passing day.

It appears that BlackBerry ,  may consider launching Android on phones that also run BB10, like the Passport Silver. If its Android push works, a BlackBerry Classic running the software can’t be too far away.

The Passport Silver is set to arrive on the market very soon. If a version running Android is in the work’s, Waterloo’s partnership with Google may start sooner than thought.

Is BlackBerry killing BB10?

BlackBerry’s recent romance with the Android platform will surely help the firm plug the leak in the hardware side of its business and save the firm’s ship from sinking. Most of the OEMs running Android on their smartphones cannot boast the build quality in hardware and the security that Blackberry provides on its phones.

In fact, the poor build quality of Android phones has been one of the reasons that Android phones are cheap in contrast to iPhones. Apple takes 92 percent of profits in the smartphone market while it only controls 10% of the market. If BlackBerry  ,  starts making Android phones, the firm will surely hit it big with users who will be thrilled with the build quality of Blackberry phones and the inherent security of its ecosystem.

However, Blackberry might be courting Android at the expense of its own BB10 OS. Apple has survived in the cutthroat smartphone space because its iPhones are the only phones in the iOS space.

BlackBerry was in the same position with its own OS – except that it came late to the party. BlackBerry’s decision to jump in bed with Android looks smart on paper—but then, the firm would be one of many OEMs making android phones and that space is already crowded.

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Victor Alagbe is a seasoned business and finance writer with a specialty in writing about how to invest for the long-term in healthcare, pharmacology, energy and tech stocks. His long-term focus is on stocks that provide a nice mix of growth and income. For the short term, he passionately writes about trading stock options for the excitement and leverage that stock options offer.


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