BlackBerry Ltd Asks Users About Android Security
BlackBerry Ltd recently surveyed more than 8,000 Android smartphone users in the U.S. that belonged to the age group of 35 to 54. The Canadian firm made use of Google’s Consumer Surveys service to carry out the online research between April 11 and April 13. It released the results of the said survey last week.
It seems that Android users do not care much about security. Surveyed users said they were most irked by security headaches. Apart from that, BlackBerry also learned that the two main issues were third parties using the users’ personal data (51%) and their phones getting stolen or lost (34%).
Only 7% of the respondents were concerned about email hacks, 4% about unknown parties reading their texts, and 4% about their phone calls being heard. Security and privacy mattered the most to 53% of the respondents. To protect their devices, the majority of Android owners use a PIN (45%) or password (41%), the survey found.
Half of the users thought that their smartphones are ‘just a bit secure.’ Only about 16% were aware of the fact that Google pushes out Android security updates on a monthly basis. More than 90% of Android users use the same device for both work and personal stuff.
Based on these survey results, BlackBerry Ltd came to the conclusion that Android users take security and privacy lightly, when actually they should be giving it great importance.
‘But Android users are not as aware of how to protect their smartphone against threats as we previously thought,’ the Canadian firm says.
Is this a Sales Pitch for Priv?
BlackBerry Ltd released its flagship Android device, the Priv, last year. Since then, it has been trying hard to differentiate the device from other Android devices in the market. For doing so, it highlights the device’s security strengths. The firm is taking many attempts to drag customers’ attention towards the Priv’s security prowess. This new survey is the latest such attempt.
It seems that the firm wants to tell people that there are no other Android devices in the market that match up to its level. The age group of the survey is also noteworthy. It suggests that millennial smartphone users (as well as those even younger) are not included in the firm’s target market for Priv. Instead, the firm thinks the Priv is meant for older people who might be a lot more worried about security. For this reason, it has set this kind of survey age range.
The Canadian firm is rumored to come up with two new Android devices, code-named the Hamburg and Rome later this year. Leaked images show that the first device will not have a keyboard at all, while the other will have a keyboard fixed at the bottom.