Retailers Push Aging Apple Inc. MacBook With Big Discounts

Apple Inc (NASDAQ:AAPL) Stock

Apple Inc. prides itself on recording better growth than other PC makers, however, that is changing. Apple’s laptops are getting stale with age and due to this MacBook is suffering as retailers resort to higher discounts and sales plummet.

Apple Inc (NASDAQ:AAPL) Laptop, iPad and iPhone

Apple losing to rivals

Apple announced that it sold 4.3m Macs during the most recent quarter ending in June. Compared to the same period last year, it’s an 11% drop. The sales was not much better than the previous quarter, when the firm sold only 4m Macs – a 12% decline over the previous year.

As per market researcher IDC’s most recent figures released earlier this month, Asus, Dell, and Hewlett-Packard saw a positive growth in the Q2. For instance, IDC said Asus went ahead of Apple to take the fourth-spot in overall PC shipments whereas HP saw 5% year-to-year growth.

Who’s to blame?

In an email, Linn Huang – an IDC analyst – told Foxnews.com, “I think it’s fair to ask ‘What has Apple done with the MacBook lineup lately?’” Huang further noted that MacBooks are no longer anywhere near some of the most interesting products on the market today even when they are still some of the best designed products on the market today.

One of the main issues behind low sales is the meat of Apple’s MacBook lineup seems almost frozen in time. Neither the MacBook Pro nor the MacBook Air has seen any physical redesign in years. Recently, CRN, an industry publication that writes about computer resellers, cited concern from firms that are authorized to consult for the iPhone maker.

MacWorks, LLC, an Apple Inc. consultant based in Madison, Conn is one of those “concerned” firms. Jerry Zigmont – owner of MacWorks – told Foxnews.com, “It’s of great concern to us. It just seems that Apple is ignoring their lineup of desktop and mobile computers. They need to put more attention into the MacBook line.”

Zigmont is worried that as Apple puts more emphasis on the iOS products, such as iPhone and iPad, it may be neglecting the MacBook line. “There’s no file system built into an iPad so it’s not practical to talk about that as a laptop replacement,” he said.

Incredible discounts on MacBooks

All these things have resulted into aggressive discounting by retailers. Recently, AppleInsider said Apple authorized resellers are offering triple-digit discounts on iMac and MacBooks with no tax and free shipping in most states. For instance, one dealer has been offering a 13-inch high-end MacBook Air with a $300 discount. Earlier, another dealer had been offering the 15-inch Retina MacBook Pro for $400 off on the regular price of $1,999 or $1,599.99 shipped.

The new Apple Inc. MacBook – the 12-inch Retina MacBook – is continuing to see steep discounting as well. As per the deals posted on AppleInsider’s deal site, a high-end model of the 2015 version was being discounted by $550.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.


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