AT&T Inc. has come up with yet another scheme to attract users to DirecTV. The deal offers locked price levels for two years for home Internet users of the firm. The deal is also applicable to digital home phone users. Users just need to integrate their services with a fresh subscription to DirecTV. Such a move will naturally benefit triple play users the most. The firm says that the integration will lead to savings of over 40 percent for the user. This program will begin from Friday.
AT&T Inc. Continues to Place its Bets on DirecTV
This is just the latest in a series of efforts from the firm to drive up demand for DirecTV. Earlier it had lured buyers to go for the service with a free 48-inch Samsung TV. Even at the Morgan Stanley Technology, Media & Telecom Conference that was held last month, the firm had sent John Stankey to present. John is the CEO of AT&T Entertainment. He plays a key role in DirecTV.
The deal in focus costs $50 a month. Both new and current customers of services like home Internet or wireless are eligible. Chief Marketing Officer David Christopher said that this was being done to respond to the customer’s needs. David said that users want a pricing structure that is easy to understand and assures them of saving money. He went on to add that AT&T Inc. stands committed to ensuring that the products that they offer work better together.
Apart from this, the price of the home voice service too has been dropped. Now users will be charged just $9.99 a month for two years if they buy it bundled with two other services like TV/broadband/wireless.
Institutional Owners Line Up to Buy Shares
It looks like institutional owners are raising their positions in AT&T one by one. First Trust Advisors LP appears to have raised its stake by 9.8% during the fourth quarter. Acadian Asset Management increased its stake by 28% during the same period. The same quarter saw Swiss National raising its position by 9.6%. Around the same time, Neuberger Berman Group LLC went on to increase its position by as much as 101.1%. Fort Pitt Capital Group LLC too raised their stakes during the fourth quarter. Finally, Russell Frank Co raised its stake by 7.2% in the fourth quarter.
On the other hand, analysts are not overwhelmingly impressed with AT&T Inc. . Although equities analysts do predict that the firm will post an EPS of $2.84 for the current fiscal year, a few think that the stock is grossly overvalued. On one hand we have Jefferies Group, which has increased its target price for the stock from $40 to $44. They assigned a ‘buy’ rating in a note put out on Thursday. Vetr, who had earlier advised investors to sell the stock, now suggested to hold on to the stock on Wednesday. Its target price is $38.88. Macquarie issued an ‘outperform’ rating a week ago. They have put their target estimate at $45.00. On the other hand, Hanson, which earlier had a ‘neutral’ rating on the firm’s stock, dropped its rating to a ‘sell’ on the 1st of April. It sees the stock dropping by about 10% to $35.00. On the same day, Moffett Nathanson, who also has the same target price, maintained its stand of selling AT&T stock. Overall, two analysts suggest to sell, eight recommend holding on and nineteen have rated the stock as a ‘buy’.