AT&T Inc. is going to simplify pricing with new plans that eliminate data overage charges for their wireless customers. The new ‘Mobile Share Advantage Plans’ will be accessible beginning Sunday. Consumers and businesses alike can gain a wireless experience, without overage charges. But that benefit comes at the price of a degraded experience for users. Instead of overage charges, after customers use all of their high-speed data amounts, all data usage will be reduced to a maximum of 128 kbps for the rest of their bill cycle. This isn’t a great speed by any means. Even EDGE can do better than this easily without needing 3G. At this rate, one cannot expect to download even 1 megabyte per minute. In other words, it will take more than a night’s sleep to download a CD worth of data once the high-speed quota is used up.
AT&T Mobile Share Advantage plans offer new choices
These new plans comprise all the value-added benefits of the firm’s previous ‘Mobile Share Value’ plans: unlimited domestic talk and text, Rollover Data, sharable data, multiple international perks and mobile hotspot capability. Mobile Share Advantage plans offer many choices and comprise more data at a lower cost per megabyte than some plans that the firm currently offers. New plans start at 1GB and go all the way up to 200GB. For example, if you have 2 smartphone lines on a current ‘Mobile Share Value 5GB’ plan for $100 per month, you can now get the new ‘Mobile Share Advantage’ 6GB plan – 1 additional GB of data for the same price, plus no overages. If you need more data, for $20 more a month, you can get 10GB of data.
These plans seem to be limited to postpaid users for now. However, it is hoped that this will lead to bumped subscription rates and data caps across the board. With these plans, the customers would no longer be charged once they have topped their data limit, giving them the ease of getting rid of what they refer to as annoying charges. It is also believed that the low-speed data usage would be limited for some selected basic apps, whereas the usage of other apps might be hampered by reaching the data limit.
Prices on the rise
The least expensive plan is offered at $30 a month, which is $10 more than the previous one. However, the good part is that it gets you 700MB more data alongside unlimited calls and messages to US. Plans with higher data also have unlimited texts and calls to Mexico without any added roaming charges. Additionally, increasing the number of devices to a plan now costs $20 across the board. The $254.09 bn firm also revised its 25GB and higher plans. It offers the 25GB plan for four lines at $190 per month compared to $235 earlier. Similarly the 30GB plan is now for $215/month compared to $285 earlier.
Moreover, the Texas-based firm has also simplified the access charges for basic phone lines and smartphones. For smartphones without an annual contract, the access fees are fixed at $20/month and per smartphone line charges are $15 for one month. The access charges for basic phones line are also fixed at $20 per phone on a monthly basis.
Are these Moves a Result of the Failed Yahoo Bid?
With this move, AT&T Inc. continues to battle in the carriers war field by saying good bye to its overage charges, making its customers happy. In recent history this is yet another new set of plans which the firm has announced. This seems to have begun since it became clear at the end of last month that fierce rival Verizon has succeeded in taking over Yahoo’s core assets. Before that, although not known to many, AT&T too was in the ring to get the same.
It was even rumored that its bid was higher than that of Verizon. It took part in the 2016 Robert W Baird Global Consumer, Technology & Services Conference at that time. In fact, just as the last round of bids was started by Yahoo, AT&T was sorting out a deal with CWA workers to prevent management issues. Now that the sale of Yahoo’s core assets has gone in favor of Verizon instead of AT&T Inc. , it seems the latter is setting its focus back to the wireless business.