Apple Inc. (AAPL) Owns iTunes Problem – Will Restore Lost Music Files

Apple Inc (NASDAQ:AAPL) iPhone

Apple Inc. (NASDAQ:AAPL) has finally acknowledged the claims of the iTunes users who say they are losing their music files because of problems with iTunes software. The firm said it will issue an update to the iTunes next week that will come with additional safeguards.

Apple Inc (NASDAQ:AAPL) iPhone

Apple not able to reproduce the issue?

Apple launched its Music service last year, and this issue has been persisting since then. The issue resurfaced again last week, when one iTunes user – James Pinkstone – published a blog post titled ‘Apple Music stole my music. No seriously.’ The post narrated how Pinkstone’s library of 122GB disappeared all of a sudden.

Allegedly, an Apple Inc. (NASDAQ:AAPL) representative told him that all his files were deleted without his permission when he signed up for Apple Music. As per Pinkstone, he got to know from Apple rep that they replaced his songs with the cloud-based versions from its digital collection, and in the process deleted the originals. Apple made a follow-up phone call to Pinkstone in which it apparently walked back on those statements.

In a statement to iMore, the iPhone maker confirmed the issue saying, “In an extremely small number of cases, users have reported that music files saved on their computer were removed without their permission.” Apple tried but could not succeed in reproducing the bug, suggesting it does not really know what the actual problem is.

“We have not been able to reproduce this issue, however, we’re releasing an update to iTunes early next week which includes additional safeguards,” the firm said.

What could be the reason?

As per iMore, Apple’s confusing Cloud Music Library feature could be the reason for the bug. The feature has been designed to let the users listen to songs on devices on which there are no original files. When the process begins to mingle with other cloud services such as Apple Music, then it gets a bit problematic, and this could be the source of the problem in case someone is using iTunes version 12.3.3, as per iMore.

Therefore, it is advised that users should not mix their collection of MP3s with a cloud-based library known for being less-than-stellar at file management. Also, it would be safe to create backups.

File deletion is not an intended function of Apple’s streaming service, the firm said yesterday. Apple said it is taking the reports seriously, and its teams are trying hard to find the cause since it very well knows the importance of music for its customers. The firm said if its users continue to face problem even after the update, then they should contact AppleCare.

It is obviously a big problem for Apple Inc. (NASDAQ:AAPL) that the user content is getting deleted because of the own software. The firm is yet to pinpoint the problem internally, suggesting it may take some time for distributing a true fix to the users.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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