Apple Unchains iPhone 7, Favoring Trust Over Security

Apple stock

You can easily play around with an iPhone the next time you visit an Apple Inc. Store, all because of a new move of the tech giant. Various Apple locations, the tech giant does not want anyone to call them stores anymore, have started eliminating tethers from their iPhones, as per MacRumors. And the reason for it is – users do not use their iPhones with a permanent cable attached all day.

Allowing users to get full iPhone experience

Apple’s redesigned flagship store in London is set to reopen this weekend, and when consumers walk into the store, they will see the iPhones without those irritating tethers chaining them to the tables. As per MacRumors, tethers have been removed from one store in Canada and two other stores in the UK.

Apple Inc. (NASDAQ:AAPL) Store

The tether or the security cable is not a realistic user experience, and eliminating it, makes it feel more like borrowing a device from a friend. The change allows people to try on cases and other accessories as well. Also, the people can see how well the smartphone sits in a pocket.

These security cables keep the display iPhones from being stolen. This move could make it a little simpler for thieves to walk out of the stores with the iPhones in their pocket. However, do not think that people will just be able to walk out with a free iPhone in their pockets. Apple Inc. appears to be tracking the devices by other invisible means, so thieves should not even think about stealing iPhones.

Apple: what about the security?

According to CNET, an alarm will go off if a device exits the premises, similar to when a person accidentally walks out of the clothing store without paying. In addition, security will be keeping close tabs on consumers who enter and exit the store. Apple Inc. will render the smartphones unusable if they are not returned. A thief will not only have to think about the alarm and store employees, but also the security cameras if they are attempting to get away with a free iPhone.

However, we cannot help but wonder that there will still be some people, who will be trying their hardest to get away with a free iPhone. But, it may not be such a big deal, when the company is the most valuable brand worldwide.

It does look possible that they could just turn the Airplane Mode on, which turns off WiFi transmissions, Bluetooth, Cellular voice and data. This would make any kind of remote wiping of the device or tracking on Find my iPhone impossible. We do not know if the display models of the tech giant have some other software running in the background that is tracking them.

Tethers will, however, remain on larger devices like MacBooks and iPads for the time being. We would not be shocked if the firm removes their tethers in the coming future as well.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.


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