Game Crazy Tim Cook Crushes ‘Super Mario Run’ For Apple iOS on East Asia Tour

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Apple Inc. CEO Tim Cook’s East Asia tour seems quite successful, and he is an getting extraordinary welcome. He was in Japan on October 12, and visited Nintendo, where he got an exclusive hands-on preview of the iOS gameSuper Mario Run,’ which is yet to be released. He also got an opportunity to meet Shigeru Miyamoto – the legendary creator of the game, says a report from TechTimes.

Apple and Nintendo – game buddies

Nintendo executives showed Cook’s photo, where he was shown playing the new side-scrolling Mario runner. The pic was posted in Cook’s Twitter account to which he tweeted, “Getting the hang of Super Mario Run, thanks to Miyamoto-san and his awesome team at Nintendo!”

Apple, Inc (AAPL) Tim Cook

When Apple Inc. conducted the launch event for the iPhone 7 in September, then Miyamoto too made an appearance on stage. He used the event to demonstrate the working of the Super Mario Run, and showcased how it stayed true to the Mario franchise as it took advantage of the touch screen platform and new iOS features.

The game is an endless runner essentially, and is similar to Temple Run with the only difference being that Mario moves to the right of the screen. The player has to collect coins as they pass by, and avoids the obstacles along the way. The game features a battle mode as well – called Toad Rally, where they get a choice to either play with friends or other gamers around the world, notes TechTimes.

Apple is making an effort to highlight both the quantity and quality of games available in the App store. And, as part of it, the US firm is putting more focus on Nintendo and Miyamoto. As of 2016, there are 2.2m apps in the App Store of which more than 500,000 are games.

Opening R&D centers

Apple Inc. in the past few months announced a bunch of new R&D centers. And, recently, Xinhua reported that Cook announced a new center in Japan during a Tokyo visit. To discuss the details about Apple and Japan, Cook met Japan’s PM Shinzo Abe as well.  Speaking at a press conference later, Chief Cabinet Secretary – Yoshihide Suga – said the US firm would complete its R&D center in December.

This R&D center will be located in Yokohama, and was a Panasonic factory sometime back. Apple took over this building and transformed it into an R&D center. This will make it easier for Apple to hire talented Japanese engineers. What the Japanese team will work on is unknown for now.

Cook visited China before visiting Japan. There he announced his plans to open a research and development facility in Shenzhen. It is believed that Apple did so, to guarantee the Chinese government that it is seriously committed to doing business in the Asian country.

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Adam Green is an experienced writer and fintech enthusiast. He he worked with LearnBonds.com since 2019 and covers a range of areas including: personal finance, savings, bonds and taxes.


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