Apple Inc. needs to bury the hatchet and get itself in the good graces of president-elect, Donald Trump. Of course, the iPhone maker doesn’t have a corporate political action team because Steve Jobs despised Washington. Yet, in the build up to the elections, CEO Tim Cook tried to find middle ground to court both the Democrat and Republican camps. Nonetheless, it doesn’t take a rocket scientist to know why Tim Cook is playing nice with politicians.
Despite Cook’s diplomacy in navigating the political maze, it was obvious Apple tried to avoid Trump as much as possible. Tim Cook’s donations were mostly to nomination events and the firm rarely issued any statement in response to Trump’s constant attacks. Apple and Tim Cook however, could have a harder time avoiding Trump going forward. In fact, Tim Cook is one of the techs execs billed to meet with Donald Trump on Wednesday.
Donald Trump to meet with tech execs
Apple Inc. ‘s Tim Cook is one of the high-profile tech execs who will get some face time with Donald Trump this week at Trump Tower in New York City. Re/code reports that Trump’s chief of staff, Reince Preibus, Trump’s advisor and his son-in-law, Jared Kushner and Peter Thiel were the brains behind who got invites to meet with Trump.
Other notable execs who will be attending the summit include Cisco CEO Chuck Robbins, Oracle CEO Safra Catz, Microsoft CEO Satya Nadella, Facebook COO Sheryl Sandberg, Alphabet CEO Larry Page, and Intel CEO Brian Krzanich. We can also expect to see Amazon’s Jeff Bezo and Tesla Motors CEO Elon Musk in attendance.
The Trump camp is yet to reveal the agenda for the summit but we posit that Trump will want to make peace with them and possibly offer them a deal that they can’t resist to bring jobs back to the U.S. The fact that Trump is meeting with only a handful of execs from high-profile tech firms suggests that the discussions will be geared towards making a deal.
Interestingly, the execs also seem to have an idea of what they think is a fair deal. Oracle’s Safra Catz says “I plan to tell the President-Elect that we are with him and will help in any way we can… If he can reform the tax code, reduce regulation and negotiate better trade deals, the U.S. technology industry will be stronger and more competitive than ever.”
Will Trump’s carrot and stick approach work on Apple
The fact that Trump is meeting with Tim Cook and other tech execs suggests that he is adopting a carrot and stick method. Trump had the stick out for the most part during the campaign. Trump took a very vocal stand against Apple and other tech firms. He was against the fact that U.S. firms move manufacturing jobs to other countries and he has hinted that he could force them to bring the jobs back to the U.S.
Apple Inc. was a case in reference when Trump vowed to make them bring “build their damn computers” in the U.S. Apple also got a good deal of Trump’s vitriol after the event of the San Bernadino shooting last shooting when the firm refused to bypass encryption for the FBI to access the shooter’s iPhone. Trump even went as far as urging to boycott Apple’s products. Now, Trump wants to meet with Tim Cook and other tech execs and we can only hope that the bad blood is over and healing is on the way.