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For Apple Inc. (AAPL), Taking on Hollywood is Serious Business

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Apple Inc. is set to take on Netflix, Amazon and Hollywood with its own movies and TV shows, as per a senior executive. Jimmy Iovine – Apple Executive and a music legend – told reporters at the Television Critics Association’s winter press tour, that what they are trying to create at Apple Music is a complete cultural, pop cultural experience, and “that happens to include audio and video.”

Apple plans for TV finally beginning to take shape

‘If South Park walks into my office, I am not going to say you’re not musicians, you know?’ He said. “We’re going to do whatever hits popular culture smack on the nose. We’re going to try.”

Iovine came to the event to promote his HBO documentary “The Defiant Ones,” which centers on his partnership and relationship with Dr. Dre. The pair partnered with Beats that Apple Inc. bought for $3bn in 2014. The said deal gave both Dr. Dre and Iovine senior titles at the Cupertino-based firm.

As per the reports, to take on Netflix, Amazon and conventional studios, the tech giant is talking to ‘veteran producers’ about producing its own (shows and movies). Further, as per The WSJ, it is believed that the tech giant will bundle the movies and the shows with Apple Music – its music streaming service. The WSJ claims that its first show could hit the screen as early as the end of 2017.

Already, the iPhone maker has produced many music documentaries, and has bought the rights to Carpool Karaoke of James Corden (the Carpool Karaoke is being turned into a 16 part series with celebrity hosts).

Big pockets make it easy

As per Dailymail, the original content could be available to people, who pay $10-a-month to stream music from Apple Music. Citing sources, Dailymail says that the iPhone maker has now understood that the people want more than just short documentaries about singers, so it could launch content that is comparable to Netflix’s ‘Stranger Things’ or HBO’s ‘Westworld.’

Apple Inc. Takes on Hollywood

Amazon Prime and Netflix may be the two leading names in the video streaming industry, but as per The Journal, Apple is not looking for a competition with them.

The iPhone maker has its eyes set on just Spotify. The iPhone maker knows that that it requires original programming if it ever wants to compete with the giant in the TV space.

It must be noted that coming up with original content won’t be much of a task for Apple Inc. considering its fairly large pockets. As per BGR, it would only require $538m to cumulatively produce one season of each of the following shows – Breaking Bad, House of Cards, Game of Thrones,Arrested Development, Orange is the new Black, Mad Men, The Wire, Sons of Anarchy, Marco Polo and The Big Bang Theory.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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