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Should Apple Inc. (AAPL) Fear Samsung’s Rising Consumer Popularity?

Apple stock

Apple Inc. has been consistently ranked by consumers at the top of the list, when it comes to computers. But now, according to the American Customer Satisfaction Index, another computer maker – Samsung – is rising in consumers’ estimation, giving the iPhone maker a run for its money, says a report from CBS News.

Will Galaxy Note 7 issue affect Samsung’s image?

The most recent PC satisfaction ratings represent the views of more than 3,500 customers collected in the Q2, before the Galaxy Note 7 issue became known. ACSI director David VanAmburg said it is interesting because the tech giant has had to contend for a few years with the Korean company coming on strong. “We’ll see what happens next year after the fiasco with the 7,” added VanAmburg.

Samsung vs Apple (AAPL)

Apple Inc. is holding on to its position as the top-rated computer maker with consumers, at least for now. The Cupertino-based firm received a customer satisfaction score of 84 while the Korean firm was close behind with an 83 score. The score for Apple was unchanged in comparison to last year, whereas Samsung gained five points from the previous year.

Samsung produces Chromebooks, monitors, laptops and smartphones among other things. The products sold by the Korean firm are considerably cheaper than that of Apple’s. However, the Korean firm has garnered negative attention and bad media this fall because of its exploding Galaxy Note 7.It is possible that this negative attention may expand into Samsung’s computer line as well, if customers begin viewing the company as less consistent, notes CBS News.

Apple known for quality

Amazon – the online-retailing giant – is the third top rated computer maker with a score of 80. Customers may view the online retailer favorable, but the products of Amazon are slightly more specialized, like its Fire devices and Kindle e-book are reading devices, instead of serving as full-fledged computers, notes CBS News.

Apple Inc. is also ahead of Asus, Dell, Acer, Toshiba, HPQ (HPQ) and Lenovo. VanAmburg said if there is any product out in the market, perceived to be very close to another or equal in terms of quality, but at a better price, then that will clearly boost the satisfaction level overall. “There are other players in the space, but they aren’t known for the same quality [as Apple], like an Acer,” the expert said.

Microsoft was the winner in terms of the software, scoring with its launch of the Windows 10. The software company climbed 5 points to reach a score of 80 87. VanAmburg said that over the years they have seen Microsoft miss or hit with their Windows updates. Microsoft enjoyed success with the Windows 7, but “then they had some rough waters.” But “Now we’re seeing a nice big jump on the shoulders of a pretty popular new release of Windows.”

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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