Apple Inc. (AAPL) Should Think Twice Before Naming The iPhone

Apple, Inc (AAPL) iPhone 7

Apple Inc. has been on a “tick-tock” schedule for years with each new iPhone launch. Every other year, the iPhone firm comes with a new design for the smartphone. And, the following year, the tech giant comes with the same design with some internal improvements and new software features. For instance, iPhone 4, then 4s, iPhone 5, then 5s, iPhone 6, then 6s.

Apple Inc iPhone (AAPL)

Apple should change naming convention

This year, Apple is on the “tick” cycle, and the iPhone users are probably expecting it to call the new iPhone coming in September “the iPhone 7,” says TechInsider. However, rumors indicate a fundamental, radical change for what should be the “tock” cycle in the next year. It will possibly include a new design with a giant display at the front, better screen technology and wireless charging.

If the rumors are true, then the smartphone that should be called the iPhone 7s would not look anything like the “iPhone 7” of this year. In addition, it means the firm will probably have to rethink how it names its iPhones.

Apple, as it appears, wants to make huge profits and better sales for the tenth birthday of the iPhone next year. This could mean a shift in the tick-tock design and naming cycle with a new, fresh iPhone. Year 2016 may be the year of the iPhone 7, but in 2017, the tech giant could probably skip ahead to the iPhone 8, says TechInsider.

The numbering system is quite confusing, and Apple Inc. should probably end it. The iPhone 7 will be the tenth model of the iPhone in reality, but it is called iPhone 7 – confusing. But, Apple is not the only one who is horrible at naming thing, Microsoft jumped from Windows 8 to Windows 10 without any proper reason or explanation. Samsung is thinking about naming its next device Galaxy Note 7, it is jumping from Galaxy Note 5 to Galaxy Note 7. The “Grand Theft Auto” series is just as incoherent, says TechInsider.

It would be better if the iPhone maker would stop the numbering system for names, and keep things simple: iPhone, iPhone Plus, and iPhone SE.

iPhone 7 in three variants?

Separately, rumors suggest the iPhone 7 could be available in three variants. Currently, the iPhone is being sold in regular and Plus versions, where the Plus version just has a larger screen size. However, in the upcoming iPhone generation, this could change. The upcoming generation of iPhones may be sold in screen sizes spanning 4 inches, 4.7 inches, and 5.5 inches. The 5.5 inch screen size model may receive a stylus similar to the iPad pro pencil. This would help the iPhone compete in a much better way with the Samsung Galaxy Note 6.

Apple Inc. ’s upcoming iPhone is expected to have the A10 chip, which will be smaller, quicker and more efficient than the current A9 chip. As per rumors, there will be a dual camera setup. Also, Sony has been contracted to supply the sensors for the iPhone camera, and if it delays, then LG could be brought in to supply sensors for few initial batches of iPhone 7 versions.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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