The MacBook Pro vs Microsoft Surface Book: Apple Inc. Could Lose This War

Microsoft Surface Pro 5 (NASDAQ:MSFT)

Apple Inc. and Microsoft Corporation introduced new computers last week. On October 26, Microsoft unveiled a new desktop computer, the Surface Studio, in New York City. It’s the company’s first ever desktop computer that looks to be an amazing device designed for creativity and productivity. The 28-inch all-in-one PC ships with a standard Surface Pen, an updated Microsoft Sculpt mouse, and keyboard. The Studio will be available in limited quantities this holiday for $2,999, $3,499, or $4,199, depending on what hardware you choose. On October 27, Apple revealed the latest MacBook Pro models, including a new 15-inch MacBook Pro, which has an amazing touch bar and a dedicated Siri key with a new Radeon Pro 400 Series GPU.

It appears that Microsoft has started a PC war against Apple with its new desktop computer. To steal Apple’s customers, Microsoft introduced a new strategy, offering anyone in the U.S. to trade in their MacBook Pro or MackBook Air at a Microsoft Store or online for up to $650 off a Surface Book or Surface Pro.Microsoft Surface Pro 5 (NASDAQ:MSFT)

Microsoft Surface Studio

The Surface Studio can be transformed from a workstation into a powerful digital canvas. The Studio has a stunning ultra-HD 4.5K screen, which delivers 63% more pixels than a state-of-the-art 4K TV. The computer works with pen, touch and Surface Dial, a new input device designed for the creative process that lets you use two hands on the screen to compose and create in all new ways.

Microsoft Corporation claims that the Studio has the “world’s thinnest LCD monitor ever built” at 12.5mm. The touchscreen display is contained in a forged aluminum enclosure and measures 28 inches across. The display outputs 13.5 million pixels, which is 63% more than a 4K television.

The display has a 3:2 aspect ratio with 192 pixels per inch. The computer is powered by Intel’s 6th generation processors, and has an Nvidia GTX 980M GPU in the premium model, with a 965M in the lower-priced configurations.

The software giant says the Studio is designed for “how people naturally create and bring ideas to life.” The 28-inch screen can be converted from Desktop Mode to Studio Mode. In the Studio Mode, it sits at a 20-degree angle, the same angle as a standard drafting board, making it ideal for sketching, writing and designing.

Apple MacBook Pro

Apple Inc. unveiled the new MacBook Pro on October 27 in Cupertino, California. The company replaced the traditional row of function keys with a Retina-quality Multi-Touch display called the Touch Bar.

The new MacBook Pro features the company’s brightest and most colorful Retina display yet, Touch ID, a more responsive keyboard, a larger Force Touch trackpad, and an audio system with double the dynamic range.

The tech giant touted the new laptop as the most powerful MacBook Pro ever. The notebook features sixth-generation quad-core and dual-core processors, up to 2.3 times the graphics performance over the previous generation, super-fast SSDs and up to four Thunderbolt 3 ports.

The Touch Bar is an amazing feature. It adapts to the application you’re using. For example, the car can show Tabs and Favorites in Safari, enable easy access to emoji in Messages, and provide a simple way to edit images or scrub through videos in Photos and so much more.

Phil Schiller, senior vice president of worldwide marketing at Apple, said that the new MacBook Pro is the most advanced notebook ever made. Schiller noted that the it is the company’s thinnest and lightest pro notebook yet, having a groundbreaking Touch Bar, Touch ID, the best Mac display, powerful performance, improved audio, blazing-fast storage and Thunderbolt 3 connectivity.

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