Apple Inc. (AAPL) Didn’t Tell us Everything: More iPhone 7 Specs


Apple Inc. unveiled the iPhone 7 and the iPhone 7 Plus at a launch event on Wednesday. The event took place at San Francisco’s Bill Graham Civic Auditorium, where it lasted for two hours, and a lot was covered. But there were plenty of off-stage moves as well that Apple made. “A rundown of what Apple didn’t say aloud Wednesday,” has been listed by the WSJ.

Changes to price and storage

Earlier, the iPhones had entry-level storage of 16GB that has been enhanced to 32GB. This is something that Apple customers had been waiting for long. The baseline iPhone 6S and 6S Plus have also been raised to 32GB, and the 64GB intermediate step has been eliminated. Same is being done for the iPads. All the available iPad models – the 12.9-inch iPad Pro, iPad Air 2, iPad Mini 2, 9.7-inch iPad Pro and iPad Mini 4 – now come with a minimum storage of 32GB.

Apple Inc (AAPL) iPhone 7 and Air

Apple Inc. has reduced the price of 64GB iPhone SE from $499 to $449, while its starting price is still the same at $399. It is the only iPhone with minimum storage of 16GB. The iPhone maker also reduced the price of the iPad Pro by $50 and $100 for the 128GB and 256GB variants, respectively, notes the WSJ.

No Apple Watch Edition?

Apple’s updated website has no mention of the 18-karat-gold Apple Watch Edition that was available for $10,000 to $17,000, and it appears to have been replaced by a more affordable watch with a similar moniker: the ceramic Apple Watch Edition Series 2. The 38mm model of the ceramic watch is available for $1,249 while the 42mm one is available for $1,299, says the WSJ. It must be noted that Apple hasn’t said that it is not selling the solid gold watch anymore.

The iPhone maker did away with the traditional 3.5 mm headphone jack with its latest iPhone models. Apple introduced wireless headphones with iPhone 7 models that includes a Lighting-to-3.5mm headphone jack adapter, considering people will take time to move to wireless headphones. What it didn’t tell was, if you lose the dongle, or want an extra, it can be bought for $9.

W1 chips in Beats headphones

Apple introduced the AirPods that make use of a custom W1 chip for pairing and wireless connectivity. The firm is installing the W1 chip into three new Beats headphones as well. The firm said – on Wednesday – that the new Beats will come soon, but it did not mention their pricing.

The all-new Beats X are headphones with ear pieces that make use of magnets to connect magnetically with one another, will be out soon, and be available for $150. The other two – Powerbeats3 and the Solo3 on-ear headphones – are priced at $200 and $300 respectively, notes the WSJ.

Apple Inc. did not talk about the Mac at all, but it will likely make some Mac announcements before the holidays. The firm has a new version of the computer operating system. Apple laptops and desktops will get a free over-the-air update of MacOS Sierra on September 20. And, this will mark the arrival of Siri on the Mac, and the ‘OS X’ brand will be done away with.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.


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