Apple Inc (AAPL) Aims to Smash Sales Ceiling With iPhone 8


Apple Inc. (NASDAQ:AAPL) has turned its iPhone into an untameable beast. Over the years, the American tech firm placed an enormous effort into enhancing the gadget’s appeal. Although, it is only recently that the company’s reliance on iPhone sales truly became apparent. In 2016, the overwhelming success leading up to Apple’s 6th generation iPhones proved impossible to surpass. Declining sales pulled the firm down to its first dip in annual profits since 2001. However, Apple seems set on smashing the sales ceiling that lingers above its iPhone sales. With rumors about this year’s iPhone surging across the web, the 2017 edition could be the most revolutionary iPhone ever.

This year’s handset will be Apple Inc. (NASDAQ:AAPL)’s 10 year iPhone anniversary. As such, only a product fitting a decade of premium iPhone production will do. Reports speak of OLED screen that runs edge-to-edge, an impressive A11 chip and wireless charging. Craziest of all, the upcoming device could have a glass body, too.

Glass body iPhone 8

It is perhaps the biggest rumor about the iPhone 8. Analysts are adamant that it will be encased in glass. The last time Apple did this was with the iPhone 4S. One obvious drawback is that glass breaks easier and is heavier than tradition aluminum. Although Ming-Chi Kuo, an analyst at KGI Securities, is confident this won’t pose much of an issue. Innovations like Gorrila Glass are already used on handsets and are sturdier than ever. Coupled with the lightweight display tech of OLED, and Apple can offer a glossier, more durable iPhone, all without significantly changing the overall weight of the device.

The CEO at Catcher Technology, Allen Horng, is among the numerous backers the glass-encased iPhone rumor. Horng’s company is a known supplier of Apple iPhone components. According him, “[A]t least one 2017 iPhone model will include a glass backing, but Apple might pair one glass-bodied model an aluminum-bodied model.”

No iPhone 7S

The traditional titling that Apple uses for its iPhones is expected to get a mild switch-up next year. After the 2016 iPhone 7, an iPhone 7S would normally be expected to come next. This will not be the case according to sources. Considering the features and significance of this year’s gadget, it is believed Apple might skip the traditional S upgrade and move straight to iPhone 8.

“So there’s a good chance that Apple may decide to skip directly to the next full number, naming the 2017 iPhone the iPhone 8,” Kou stated.

Apple iPhone 8 Concept

This year marks a decade of iPhone production and only a device fitting of such title will do. Bearing that, an S upgrade might be too calm a release for Apple’s 10th anniversary iPhone. The name iPhone 8 has not be confirmed by the company, but experts believe it to be the most “logical” choice considering the weight of the 2017 iPhone.

Apple and OLED Screens

OLED has seen a huge rate of adoption among handset producers, especially those who make premium smartphones. The likes of Apple believe it comes with its fair share of drawbacks as well.

However, the tech’s superiority over LCD and normal LED goes without contest. OLED offers better viewing angles and enhanced, truer images. Dark shades gain added depth while a noticeable vividness is given to brighter colors. The screens are more durable, too. The flexibility of OLED makes them less likely to scratch and crack upon impact. The display tech also offers quicker response times, making them ideal for premium handsets.

The reasoning behind OLED’s mass adoption is not hard to see. Despite this, Apple Inc. has remained an OLED skeptic for years. It is more costly than LCD or LED and has a shorter practical lifetime. These attributes are obvious deterrents to any phone maker seeking to cut costs while pushing out truly resilient smartphones.

No where to go with LCD

Apple Inc. (NASDAQ:AAPL) has shied away from OLED long enough. The company now risks falling behind the premium smartphone market while popular rivals make headway with the technology. In the face of reduced iPhone sales and a desperate need to bump them up again, analysts are certain that Tim Cook and his firm would be shouting themselves in the foot if they do not take up the screens this time around.

“We don’t know whether Apple’s OLED iPhones will be a hit,” Tai Jeng-wu reports. He is currently the president at Sharp and believes “if Apple doesn’t walk down this path and transform itself, there will be no innovation. It is a crisis but it is also an opportunity.”

The U.S, tech major has no where else to push LCD. It is old generation tech that features on a revered product, but even iPhone fanatics won’t be so faithful if Apple continues to hold onto to LCD while rivals make use of more exciting displays.

“Apple really needs to put OLED displays into their next model iPhones in order to stay at the leading edge of smartphone innovation,”reports Raymond Soneira. The man is a top analyst at DisplayMate Technologies. “Apple has taken the iPhone LCD display as far as it can go.”

Iris Scanner

It is reported that the iPhone 8 will feature an iris scanner as well as facial recognition. Not much has been said about how these two qualities will be put to use. Although fans of the iPhone can probably expect them to form part of the iPhone 8’s security features. Though apple is unlikely to trash its TouchID feature, an iris scanner would be a step up from traditional fingerprint readers.

Long-range wireless charging

Apple Inc. is reported to be working tirelessly at making long-range wireless charging a reality. We aren’t told a great deal of how far users can be from their chargers for this to work, but a reasonable distance can be expected for the iPhone 8. Apple could be the company that ends constant worry about battery drainage if the next iPhone can wirelessly tethered to a charger over a reasonable distance. Users shouldn’t expect much but 2017 is reported to be the year this the technology gets put to use on the iPhone.

We can expect a lot more iPhone 8 talk to crop up as we edge closer to Fall. It should however be noted that much of this could prove to be no more than rumor. Readers should approach any sort of unofficial iPhone 8 talk with a healthy dose of skepticism

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