Apple Inc. (AAPL)’s iPhone 7 Will Cure This Big User Headache


Apple Inc. iPhone users are mostly satisfied with their phones, and this is reflected in numerous studies. For sticking with the iPhone, the iPhone users have cited reasons like the sleek smartphone designs, a smooth user experience, reliable software and best-in-class customer service. But customers are not satisfied with everything about the iPhone, and have two serious complaints with Apple’s smartphone lineup, notes a report from BGR.

Apple iPhone users – here’s what they don’t like

These two issues have been bugging iPhone users. First, the biggest trouble users face is the weak battery life of the device. Apple is constantly making thinner phones every year, but that has its own set of problems. Most iPhone users would be willing to accept a thicker device, if it has better battery life. Apple doesn’t have any plans of making thicker iPhones anytime soon, and this is known to all.

Apple, Inc (AAPL) iPhone 7

The next problem that the iPhone users face is that of low storage capacity. The iPhone captures good photos and videos, but the storage is not too much, and hence, the users often get the error message ‘not enough storage.’ Apple iPhones do not support microSD, and it seems, the firm has no plans of adding it anytime soon because that would lead its iPhone ASPs to take a massive hit.

However, it appears that Apple Inc. has planned to address one of them with its upcoming devices – rumored to be called iPhone 7 and iPhone 7 Plus, the report notes.

More storage options with iPhone 7

Earlier, there were claims that Apple will finally address the storage capacity issues this year, and this has been reinforced by a new leak. Twitter user ‘The Malignant’ posted a series of tweets, saying the iPhone 7 and iPhone 7 Plus will offer users twice as much storage space at every tier.

The leak has come from an unnamed source, and reportedly, has been taken from an official price sheet at a Chinese electronics wholesaler. It claims that Apple’s iPhone 7 and iPhone 7 Plus will come in three sizes: 32GB, 128GB and 256GB. Apple’s current iPhone lineup starts at 16GB, and then jumps to 64GB for the mid-range models with 128 GB the highest.

There are many users who do not wish to spend extra cash on pricier iPhones, and hence, are stuck with just 16GB of storage space. We all know that it does not take too long for the space to disappear.

Apple Inc. will host a big iPhone 7 unveiling event on September 7th for which it has already sent out media invitations. It is expected that the firm will make available the new iPhone 7 and iPhone 7 Plus devices for pre-order on September 9th before they eventually go on sale on Friday, September 16th.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.


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