Apple Inc. (AAPL)’s Reputation for Innovation Crushed by Microsoft Corp


Apple Inc. (NASDAQ:AAPL) is commonly considered the most innovative tech firm out there, a new study found that its employees are not as innovative as employees at Microsoft Corporation (NASDAQ:MSFT) . A study by Indian-origin entrepreneur found that Microsoft’s employees are more innovative than Apple’s. The study also found that Facebook’s staff are less innovative than the majority of the tech workers.


Apple, Facebook less innovative than what perceived

The study by Good&Co gathered the psychometric data from personality quizzes, asking respondents of the five more innovative firms in the Silicon Valley: Microsoft, Apple Inc. (NASDAQ:AAPL), IBN, Facebook and Google. The two-year long study considered 2,50,000 users. The questions were about how they handle problems at work.

As per the study, the Facebook trails other in fostering a culture of creativity. Speaking to fastcompamy.com, Founder and CEO of Good&CO – Samar Birwadker – said, “The study data tell us that in terms of adventurousness, Microsoft employees tend to be neck-and-neck with Apple’s, and much more adventurous than Google, Facebook , or IBM employees.”

Since, Facebook was among the first social media platforms, it could be considered among the most creative firms globally. But, it has put in more of a conservative effort to sustain its early success. “They have (Facebook) always had that reputation [of being innovative], and I think that now becomes a subconscious thing, that Facebook is innovative, but the current place they are in as a business doesn’t require them to personally be innovative,” the CEO said.

Facebook came up with social platforms, and this has been its innovation. But, with rising pressure on its revenues – mainly on ads and mobile – we have been witnessing Facebook employees taking a lot less risk.

All thanks to Nadella

Microsoft – on the other hand – is perceived as less innovative because it has lagged the growth rate achieved by the rivals. The study says Microsoft has been able to make money by doing things in the traditional, organized and right way. However, following the success of the firm like Google and social platforms, Microsoft realized that now they need to focus more on the consumers. Microsoft, traditionally, has been a B2B firm, Birwadker said, adding after Satya Nadella took over as the CEO, innovative wave has been more rampant within the firm.

Mainly, the tech firms – like Apple Inc. (NASDAQ:AAPL) – are known for their free food, quirky hiring practices, and attractive perks, but the analysis of their staff offers a different take. The study claims that the firms like Google, IBM, and Facebook are not making their employees available an environment that is reflected in their recruiting materials.

Culture for a company is not limited to the people in the boardroom, rather it is defined by the people working there, Birwadker said. Employees, who found that the culture of their firm is different than what has been told them, are more likely to exit.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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