Apple Inc. (AAPL) Exec Has Weird Ideas About Literacy


Apple Inc. will now be providing coaching  via its stores. The US firm will use its stores globally this week to help people with coding. In its the annual “Hour of Code” project, Apple will use its 468 stores for giving tutorials on coding, says a report from BBC.

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Stores to help you learn coding

One of Apple executives, Craig Federighi said the firm aims to “set off a spark” in young learners. The project will also help in shedding the geeky image of “solitary” computer programmers. “it’s an incredibly creative medium, not unlike music,” the executive said.

This global project from the US firm will provide the people with basic lessons in computer coding. The project covers 180 countries, and is backed by tech firms and the governments. The project enjoys the backing of the US President Barack Obama and UK Prime Minister David Cameron. Tech icons such as Bill Gates and Sir Richard Branson, and representatives from Facebook, Microsoft, Google and Amazon also support this initiative, says the BBC.

Last year, the project claimed to have reached 100m people. This year, Apple Inc. will be holding coding workshops, classes from software engineers and lectures from developers. Since everyday lives dependent so much on digital tech, understanding coding or the language of computers has become vital.

“These devices are so much a part of our lives, we have a computer in some form wherever we go, that the ability to create in that medium is as fundamental as the ability to write,” Federighi said.

He says coding must be seen as a “language and a way of thinking.” Though many people make use of multiple devices in their day to day lives, being able to program them is the “next level of literacy.”

Bomb threat in Apple Store

In separate news, Apple’s store in Tokyo’s Ginza district had to cancel an event on Sunday after an anonymous letter claimed to blow up the store unless the event is cancelled. No suspicious objects were found by the police in the store.

On Sunday, the store got the letter around 11 a.m. The police is pursuing the incident as a case of alleged forcible obstruction of business, says a local report.

On Friday, Apple Inc. shares closed up 3.32% at $119.03. Year to date, the stock is up almost 8% while in the last one-month, it is down almost 2%.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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