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Apple Inc. (AAPL) Slashes Prices, Pushes iPhone 5S in India

Apple Inc. (NASDAQ:AAPL)

Apple Inc. iPhone 5S is hugely popular in the Indian market, but the firm has again slashed its price to push it further. This is the third-time in three months that the firm has slashed the product price, and the current price is half the September levels, says a report from the Economic Times.

Apple Inc. (NASDAQ:AAPL) Store

Slow demand for iPhone 6s

Apple has taken this decision to compensate for the slow demand of its new iPhone (6S and 6S plus) models, which have seen a drastic fall in the wake of the Diwali festival. In September the iPhone 5S was available at a starting price of Rs. 44,500 ($695), and now is available at a starting price of Rs. 24,999 ($390).

With this cut, the Indian price of iPhone 5S has become one of the lowest globally, and this is despite the fact that rupee is depreciating and import taxes are rising, making India one of the markets where Apple products are priced highest.

A senior executive with a leading retail chain told ET, “iPhone 6S and 6S Plus sales has again dampened after a brief period of pick up during Diwali, which prompted Apple Inc. to successively bring down price of iPhone 5S.”

Referring to the price cut, the executive said what makes this more interesting is the fact that the iPhone 5S device has been Apple’s best seller in the Indian market, and it is not common for firms to drop prices such frequently for popular models. The iPhone 5s accounts for 50% of total iPhone sales in India, the report says.

In October i.e. during Dussehra, the firm reduced the price of iPhone 5s for the first time in India, and for the second time before Diwali in November.

Apple aggressively promoting iPhone 6S

Meanwhile, Apple Inc. is also promoting its new iPhone. Now, users with iPhone 5S or older devices, who have upgraded to iOS 9.2, will have to deal with ads for the iPhone 6S that pop-up whenever the App Store is used.

ZDNet has also verified this news, which was reported for the first time on Twitter. Users are invited to learn more about the iPhone 6S or to make immediate upgrade through the ad. Users are required to manually skip the ad, and therefore, it is particularly annoying. It interrupts the workflow of a user.

It appears as if the ad code is a part of the iOS 9.2 update that the firm rolled out last week. This could be seen as the first aggressive ad attempt from Apple to push users to upgrade their iPhone or iPad.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.