U.S. tech firm, Apple Inc. , currently (as the NASDAQ closed on the 07/07/2016) has its share price trading at $95.94. Therefore, the corporation’s market capitalization stands at $528.49 billion. Approximately 10 days ago, on the 27th of June, Apple’s stock price fell to a 1-month low, at $92.04 per share. The UK’s exit of the EU (on the 24/06/2016) caused their share price to fall as the results were reported, lowering business & investor confidence. Since the 27th of June, their share price has been gaining, although it still is around $30-$40 lower than its peak, back in May 2015 (more than $130 per share.)
Study Suggests That Apple Inc.’s (AAPL) Customers Will Upgrade
Apple Inc. is set to launch its new iPhone, the iPhone 7 later this year. Its headphone jack has aroused a lot of interest & attention, as the phone may not have one. According to an article recently published on Fortune, around 50% of current iPhone owners will upgrade. The article went into more detail, reading “Half of all current iPhone owners will upgrade to the next iPhone, believed to be known as the iPhone 7, as soon as the device launches later this year, a new study from device warranty provider Insurance2Go found in a survey of more than 1,000 people.”
The article continued, reading “Nearly eight in ten current iPhone owners will upgrade either at launch or at some point thereafter, but will definitely choose the iPhone 7 when that time comes, the survey found.”
Google Set to Challenge Apple Inc. in Wearable Tech Market
It has been reported that Google, which is owned by Alphabet Inc , is designing, developing & producing 2 wearable android devices, potentially challenging Apple in the wearable tech market. Apple’s watches have performed very strongly in this market, but Google’s devices pose a significant threat.
It is unclear whether Apple Inc.’s share price will go up or down over the next few months or years, but the success of its iPhone 7 & its wearable devices are both crucial factors.
Update: As of 09:54 EST, a share in Apple Inc. is up by 0.92%, trading at $96.82. Apple’s current market cap is therefore $532.64 billion.