Apple Inc. ‘s Music catalog of songs will now be available to Chinese customers for the first time. Alongside music, they will also get access to films from both China and Hollywood via the iTunes movies app as well as a massive collection of ebooks both free and paid.
Music, Movies and Books
The Apple Music catalog offers millions of songs, and feature Chinese artists such as Eason Chan, Li Ronghao, and JJ Lin, as well as international stars like Taylor Swift, Ed Sheeran and more, the firm said in a press release on Wednesday.
“Customers in China love the App Store and have made it our largest market in the world for app downloads. One of the top requests has been more great content and we’re thrilled to bring music, movies and books to China, curated by a local team of experts,” Eddy cue, Apple’s senior vice president of Internet Software and Services, said.
On September 30th, a three-month trial of Apple Music will start in China, and on the same day free-to-try services will end is the U.S. On the expiration of the trial period, Chinese users will be required to pay a fee of 10 RMB per month for single-use accounts or 15 RMB per month for family plans.
Both international blockbusters, as well as offerings from local studios like Bona, Huayi Brothers and 1905, will be carried by iTunes Movies. Apple Inc. is also offering “The Taking of Tiger Mountain” as a free download to commemorate today’s launch, but only for a limited time. Apple has filled the iBooks Store with a variety of books in the Chinese language including “The Family Belongings of Chinese People” by Ma Hongjie, “Little Head Dad” by Zheng Chunhua and “Big Head Son”.
Rising importance China to Apple
China has quickly become one of the most important sales regions for Apple Inc. after big markets such as North America and Europe have become device-saturated. For the first time, Apple included China as an iPhone launch country this year, and it has worked well for the US firm.
Apple’s iPhone is very popular in China, and this high enthusiasm drove the sales of latest iPhones to a record 13m units last weekend versus 10m units last year, when the Chinese regulators held up the popular phone. Analysts expect sales in China to be in the range of 3m to 4m units, suggesting sales from other regions to be flat year-over-year.
In pre-market trading today, Apple shares were up 1.26% at $110.43.