Apple Inc. (NASDAQ:AAPL) was rumored to be working on many things heading into today’s keynote at WWDC, but Watch OS 2 simply was not one of them. The wearable device was launched just a couple of months back, but Tim Cook already thinks it’s time for a major update to the software.
That means that the Watch is not doing all that well and Apple is not happy with the response to its original OS. Watch OS2 will fix a lot of bugs in the original device, change some of the interface, and it will let devs get their hands on the tools that make it different. A new kit will let devs use the Watch face and the DigitalCrown to improve user experience.
Apple gets Watch OS 2 ready for release
Apple will put watchOS 2 out as a free update to the device this Fall, but the firm didn’t make every single thing about the software clear. It will have new features, including a bedside alarm mode and many new faces to choose from, and will be easier to navigate.
Kevin Lynch, Apple’s VP of technology, said today that, “We are thrilled with the feedback we’re getting from Apple Watch customers.” That response may not have been the best at all times.
The current Apple Watch software has been criticized for a complex interface. The new API, which will allow devs to get their apps to do much more on the wrist, is at the heart of the change.
New features from both Apple Pay and Apple Maps will also find their way onto the Watch with the watchOS 2 release. That means that every update of iOS from here on out may have a linked update of watchOS, syncing their features.
Today’s update is more than that, however, it’s about giving the Watch a refresh after backlash from critics and sales that still draw a concerning blank from Tim Cook, and the firm’s other top execs.
Apple lets the Watch fail, sales stay hidden
The problems with the early Watch release have been solved for the most part, and the firm’s leaders have promised that we will see the device in Apple stores by the end of this month. The backlog for reserved orders will also go away in the next couple of weeks.
Trip Chowdhry, the Global Equities Research analyst who has been putting massive sales targets on the Watch since before it was on sale, says that all the data he has points to great numbers so far. He says the firm has sold 7 million units of the Watch so far, though it has shipped just 2.5 million to users.
Chowdhry still thinks that Apple will sell more than 40 million units of the Watch by the end of the calendar year. He said he was basing claims on ““various tracking methods developers use, which have an accuracy of more than 85%.”
Apple has said that it does not plan on putting Watch sales in its public filings. The firm did not tell its devs how many it had sold today either. That means we won’t get any sales numbers until the firm’s next earnings report at the earliest. That’s likely to take place at the end of July.
Mr. Chowdhry may indeed be right about Apple Watch sales, but the analyst has little enough to base his claims on. Gene Munster of Piper Jaffray still reckons that just 8 million units of the gadget will be sold this year.
Apple’s silence on the matter doesn’t inspire confidence, but it’s difficult to know with Tim Cook. WatchOS 2 should, at the very least, give early adopters a better experience and make the device a better fit for more iPhone users across the world.