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Apple Inc. (AAPL) Has Plans to Transform the MacBook Air

Apple inc. (NASDAQ:AAPL)

Apple Inc. may unveil a revamped MacBook Air lineup at WWDC 2016, claimed a report by the Taiwanese publication Economic Daily on Monday. Citing supply chain sources, the report says the firm could come up with a 15-inch model.

Apple to revamp MacBook Air line-up

Citing sources, the report says that Apple Inc. has no plans of keeping with the 11 and 13-inch screen sizes rather it intends to overlap its MacBook Pro line with a 15-inch screen. The chances are that the firm will go even further and altogether nix the distinguishing 11-inch MacBook Air. As per the Economic Daily, there are high chances that the firm will scrap the 11-inch MacBook Air after it launched the 12.9-inch iPad Pro this year.

Apple inc. (NASDAQ:AAPL) macbook-air-12-inch-retina

Apple is in discussions with partner suppliers, and is reportedly working out final designs. Citing sources, the report suggests that a completely new aesthetic could be expected. The new 2016 MacBook Air would reportedly come with new battery packs, cooling modules, panels and more into a revamped metal chassis.

There are good chances of a reshuffled MacBook Air line-up, but today’s rumor “smacks more of a long-awaited MacBook Pro refresh,” says Apple Insider. Currently, Apple offers top-of-the-line MacBook Pro laptops in two sizes i.e. 13-inch and 15-inch, and both are due for a redesign.

Macs are more popular than stats show

In recent years, Apple has seen a rise in its share of the traditional PC market, but it has been in single digits for a long time. Apple Mac sales were noted at 5.7m in the Q3 while Microsoft’s hardware partners shipped more than 60m units of traditional PCs, informed the research firm Gartner. However, there are many who believe that the firm enjoys a higher market share in the segment.

Phil Schiller, the marketing Chief at Apple Inc. , has a different take on the Mac. Recently, Schiller argued that Apple’s share of the traditional PC market could be slightly higher than it seems. “There are endless numbers of stats out there, you can quote any of them to tell any story, but the number that closet reflects what we all experience and see as we travel around is actually a U.S. market share approaching 25%.” Schiller told Mashable.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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