Apple Inc. (NASDAQ:AAPL) is a Better Long-Term Bet Than Google Inc (NASDAQ:GOOG)

Apple Inc. Google Inc - Android - Blackberry

Post the quarterly numbers, Google Inc , is easily outperforming Apple Inc. ’s stock.  But for long-term investors, the iPhone maker is still the more attractive bet.

Apple Inc. Google Inc

Apple Inc announced earnings after the close of trade on Tuesday, and the disappointing outlook sent the stock down as much as 8 percent in extended hours trading. Shares were down 6 percent on Wednesday to close at $125.22. Contrast that to Google’s roaring success in mobile ads, which led to a big run-up in its stock. Apple’s stock may be depressed right now, but presents a great opportunity for bargain hunters.

One bad quarter does not mean that you can write-off Apple. In fact, if you dig a little deeper, there appears to be some very strong reasons to continue preferring the stock over Google Inc.

Cheaper Valuation

The recent surge in Google Inc , stock means that the search engine is currently valued at around 21 times 2015 earnings and close to 7 times next year’s revenue. On the other hand, Apple Inc. has a forward price-to-earnings ratio of around 13 and a price-to-sales ratio of close to 3.

Apple’s Mega Buybacks Will Boost Shareholder Returns

Apple Inc. has been spending $90 billion since 2012 on share buybacks. And not just the scale of repurchases, what is striking is how fast the outstanding share-count is shrinking. In a span of just 3 years, the figure has dipped more than 12 percent to 5.76 billion at the end of the first quarter.

Google Does Not Provide Dividend Income

Unlike Google Inc, Apple Inc. stock provides dividend income. Long-term investors can rejoice from the fact that Apple’s dividends have increased almost 40 percent in the past 3 years.

Of course, Google Inc ,, in its recent earnings call, also hinted at returning capital to shareholders. But until and unless concrete plans are laid out, all that remains in the realms of speculation.

Apple is Still the King of the Smartphone Market

Apple Inc. remains the benchmark against which other smartphone makers are judged.  Thanks to its best-selling iPhone models, the company is reaping a mind-boggling 92 percent of all smartphone hardware profits.

Google Inc is the biggest search engine; but its core online-advertising business is facing a serious existential threat from Facebook Inc The social-media giant, through its sophisticated advertising network and better targeting, continues to score big with digital marketers.

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