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Apple Inc. (NASDAQ:AAPL): iPhones 6S Sales To Beat First-Weekend Sales Record

Apple Inc. (AAPL) Store iPhone 6s

Apple Inc. informed today that it is close to beating the first-weekend record set by the iPhone devices introduced last year. The news helped the stock open higher. The firm said, “Customer response to iPhone 6S and iPhone 6S Plus has been extremely positive and pre-orders this weekend were very strong around the world.”

Apple on-track to record sales

The iPhones released last year –6 and 6S – went on sale on Sept. 25, and set a record of 10m units in the first-weekend. Apple says this record will soon be broken by the new iPhone devices unveiled last week. On Monday, Apple said the exceptionally strong online demand for the iPhone 6S Plus, has exceeded the firms own forecasts. “We are working to catch up as quickly as we can, and we will have iPhone 6S Plus as well as iPhone 6S units available at Apple retail stores when they open next Friday.”Apple Inc. (AAPL) Store iPhone 6s

On Sunday, citing an iPhone inventory blog that tracks the back-order status of the various models of iPhone, Re/code reported that the wait time in China for the big screen iPhone 6S Plus is running at three to four weeks while for the 6S it is running at two to three weeks.

This time, the information from Apple Inc. is different from last year, when the firm actually gave out the number of units it sold within the first 24-hrs of pre-orders.

New iPhones have smaller battery?

Though Apple is on-track to beat the last year’s sales number, on one count it may fall behind last year’s iPhone. A screen shot taken from the promotional video played at the Apple conference last week, showed that the new handset has a 1,715 mAh battery, which is smaller than the 1,810 mAh battery used in the iPhone 6. This could mean that the new handset has 5% less capacity, but the firm has listed the battery life of the two cells as the same.

For instance, a report from ZDNet notes that the iPhone 6 and 6S offer talk-time up to 14 hours and internet usage of 10 hours. The stand by talk time is of 10 days for both the devices. Similarly, the iPhone 6 Plus and iPhone 6S Plus have the same lifetimes. They offer talk time of up to 24 hours and internet usage of 12 hours. The standby talk time for both the devices is up to 16 days.

However, there is nothing to get surprised here as in its iOS 9 software, Apple Inc. is promising significant power features, and this could be the reason behind smaller batteries in the new devices.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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