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Apple Inc. (AAPL) iPad Pro May Be a Damp Squib

Apple Inc. (AAPL) iPad Pro

Apple Inc. could face problems in selling the new iPad Pro, unveiled recently, to the businesses. Analysts say that firms are not willing to switch software vendors, and at the same time are not willing to invest large sums of money on a device that does not come with specialized business apps, says a report from Reuters.

Apple Inc. (AAPL) iPad Pro

Apple plans to replace workplace laptops

FBR Capital Markets analyst, Daniel Ives said, “They’ve tried to … focus on the enterprise but over the last two years it has really not been successful.”

Apple officials made no comments when asked about the firms plans to market the iPads to business customers, at the product announcement event on Sept. 9. However, Apple’s senior VP of marketing, Phil Schiller said the iPad Pro is faster than 80% of the portable PCs. This can be seen as an indication of Apple’s plan to replace the workplace laptops from firms like Dell and HP with its iPad, says the report. Schiller believes that iPad Pro is ‘ideal for professional productivity.’

Last week, analyst Gene Munster said the new big-screen tablet from Apple Inc. might help in pushing iPad sales in the near future, but it won’t be able to sustain growth for long. Other analysts too have made forecasts about the iPad Pro, but they are more on the positive side.

Will new accessories make iPad more appealing?

The iPad Pro is the latest and largest tablet PC from Apple. The tablet sports a 12.9-inch screen and is well-suited to run Microsoft Office software and dedicated apps from Adobe, claims Apple. The iPhone maker will be hoping that new accessories like the new Apple Pencil and a smart keyboard, will help in pushing the device to consumers and businesses.

Apple made annual revenue of $183 billion last year, and only 10% of it came from the enterprise market or the business customers as Apple calls them. GE is one of Apple’s major client, and have allowed some of its 305,000 employees to use Apple devices at work. At present, there are 20,000 iPads, and 60,000 iPhones at GE office, says Reuters. How much this is worth for Apple Inc. , is not known for now.

At around 11.34 am EDT, Apple shares were up 0.08% at $116.41. Year to date, the stock is up over 3% while, in the last one-year, they are up over 15%.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.