The Apple Inc. iPhone 8/X/Pro will have many hot rivals, but the next generation Google Pixel will not be among them. Google wants to be a jack of all trades. That is certainly no secret. Its parent company Alphabet Inc digs into every online, cloud and connectivity market as well as it can.
Beyond the internet, Google also wants to be a formidable smartphone maker. It looks like the company is bringing in all the help it can get to rival entities like the makers of the iPhone 8. However, rumors suggest this year’s Google Pixel range will be just as much of a flop as 2016‘s.
Google Pixel 2 given away
This week brings news of an interesting sort. A trusted leaker of tech company developments claims two smartphone makers are assigned to build the next generation of Google Pixels. For those out of the loop, the Pixel is Google’s flagship in-house smartphone.
It is actually about a year old and does not sell nearly as well as Google would like. However, the next generation is on its way. Rumor is that HTC and LG will make the Pixel 2 and Pixel XL 2 respectively. Much like every other smartphone giant, the two Google smartphones are size varying versions of each other. The XL, you guessed it, is the larger Pixel com padre.
Where Google Pixel 2 goes wrong
Google wants to do things its own way though. It refuses to install trendy features on its phones just to stay relevant. Tech analysts like Alex Zaharov-Reutt say this is where the firm loses buyers. The analyst believes the web giant should be tailgating popular physical features on smartphones. And, like every other best seller, add its own twist on what is already relevant. This is what companies like LG and Huawei do to their flagships. You know what else? It actually works.
Smartphone buyers are not looking for outright deviant gadgets. They want to feel unique but included at the same time. Google is rumored to be looking for diversity in it’s flagships, hence its choice to hand them off to two separate companies. Zaharov-Reutt says this is “baffling”, and he isn’t wrong. He goes on to say that the rumored choice to not add one major physical feature will put the Pixel 2 on the scarp heap.
The analyst is talking about the Pixel range’s screen sizes of course. According to sources, the firm will not follow suit with the 18:9 edge-to-edge displays of leading handset makers. The likes of Samsung and LG have got full infinity screens on their flagship phones. Even though the conventional iPhones 7S and 7S might keep their 16:9 displays, the special edition will be very close to an edge-to-edge display as well.
Keeping up with Apple Inc iPhone?
We never really need to worry about the Apple Inc. iPhone though. Tim Cook and his, company can always do their own thing and retain buyers due the cult-like nature of iPhone buyers. Readers should also note that the premium tech firm proves time and time again that it knows its own business and customers better than any analyst out there. An iPhone 8 with no edge-to-edge display means very little. iPhone fanatics remain iPhone fanatics whichever way Apple slices the cake.
For Google though, staying trendy is the key for increased sales. How it doesn’t see that is mind-blowing. If there isn’t an edge-to-edge display on its next smartphones, it cannot expect to keep up with the likes of Apple, Samsung and LG.
However, the Pixel 2 is said to be handed over to HTC. That company has always kept to its own take on what specs smartphones should house. HTC secures a nice and faithful niche buyer base too, cramming features like squeezable sides with pressure sensors to activate selected apps. As the base model, the Pixel 2 is not likely to come with an infinity screen. That said, with HTC doing the building, fans can look forward to a phone that is far from mundane.
LG is the king of tailgating trends and adding its own twist to them. Bearing that, the Pixel XL 2 just might come equipped with an edge-to-edge display. This is not unlike what Apple Inc. is rumored to be doing. The iPhone 8 maker might be sticking to more conventional sizes with its normal upgrades (7S & 7S Plus) but its newest, top tier model will come with very very thin bezels.
Google has another loser smartphone?
This won’t go unappreciated, but the Pixel 2 and Pixel XL might be in danger of coming out as two very different phones. It looks as though Google is out to please every one, or checking out what works best. Either way, it sounds like a bold and dangerous move that might backfire.
Another rumor states that the next gen Google smartphones will come without 3.5mm audio ports. That would be page taken from the iPhone. Following months of worry, this proved to be no big deal at all. Google is being very adventurous, it seems, but the lack of an edge-to-edge display would be a major deterrent either way.
Readers should note that all of this is based on rumors and expert commentary. Neither Apple Inc., Google, LG or HTC have confirmed anything about their smartphone venture. Fans will have to wait and see how far the online talks are from the actual truth.