Apple Inc. (NASDAQ:AAPL) may not spend as much time thinking about the Selfie as other firms do, but the company is definitely in the current photo trend. The firm’s next iPhone, which will be either called the iPhone 7 or iPhone 6s, will boast a feature that boosts the power of the selfie, according to leaked info from iOS 9, the OS that will debut natively on the phone.
The iPhone 7 will have major upgrades to its front-facing camera according to details hidden deep inside iOS 9. The secret info was found by dev Hamza Sood. He posted a picture of the new powers of the front-facing camera to Twitter on Wednesday.
Apple gives iPhone 7 Selfie power
The iPhone 7 will let users take slow motion video from their front-facing camera, and they’ll be able to do it at 1080p if the leak is to be believed. Right now there’s no slow motion on the front-facing lens in the iPhone 6, and the camera can record at a max of 720p.
That’s not the only boost that Apple is going to give the camera on the front of the iPhone 7. Something called “Selfie Panorama” is going to be added to the camera according to Hamza Sood.
There’s a couple of reasons that Apple might want the iPhone 7 to include improved “selfie” powers, but they all lead back to the same thing. People seem to love taking pictures of themselves and Apple wants them to be able to do just that in the highest possible resolution.
Periscope, Twitter’s rising live-streaming app, is on to something and though it may not be the breakout success that Twitter hopes the live selfie is surely a thing of the future. Apple is going to be one of the first firms that lets users take to selfie broadcasts with the full power of HD. Whether anyone will want to watch is a different story.
Tracking the power of the iPhone 7
The camera is one of the key attributes of the iPhone, and the iPhone 7 is set to drive the power of Apple’s imaging technology to the next level. The apparent move into the super-selfie is a bit of a surprise, but Apple’s buy-out of Israeli sensor-maker LinX earlier this year shows just how big the firm’s ambitions might be.
Neil Cybart wrote in the wake of that acquisition that the nature of the camera is changing. He said that Apple was taking advantage of a major generational shift in the camera. Young people don’t record memories with a camera like their parents did, they use the device in order to broadcast and share their lives.
It’s not yet clear what a “selfie panorama” is, or what other features Apple may include in the iPhone 7, or iPhone 6s whichever will be released this year, in order to make the camera appeal more to today’s young people.
Ming Chu Kuo of KGI Securities says that Apple will release a massive upgrade to the iPhone range in 2015, and the next device from Tim Cook’s team will be called the iPhone 7 as a result of that big change.
Mr. Kuo says that Force Touch, a tech first seen in the Apple Watch, will be brought to the iPhone 7. It’s clear that Apple is going to boost the power of the front-facing camera in the iPhone 7 to add to its prowess in the update.
A well-heeled boost to the power of the front lens could also bring a boost to Apple sales. Tim Cook and Jony Ive are going to design and control the future of the camera, and the future of how it’s used. If you don’t like the idea of a selfie panorama, or a live selfie, that future may not be all that appealing to you.