Apple Inc. is working on a new advanced display technologies at a new production lab in Taiwan, says a report from Bloomberg. The plant is in Longtan, and around fifty people are working there on making LCD screens thinner, brighter and more efficient, the report says. Qualcomm was using the building previously for its Mirasol efforts.
Apple to develop new screens?
Apple hired the local staff from Qualcomm and Taiwanese display maker AU Optronic. Apple Watch was the first product from the firm to feature an OLED screen while rest of Apple’s product line uses LCD. In November, Nikkei stated that LG is already ramping up its OLED capacity anticipating 2018 iPhone model. Japan Display is claimed to have similar intentions.
It has been a hallmark of Apple to make its iPhones and iPads slimmer and long-lasting, and this has helped drive $178bn in annual sales from these two products. There is no need for a backlight in OLED screens, and therefore, they can be thinner than LCDs and can be curved more easily
By working directly on display technologies, the iPhone firm will be able to reduce its dependency on its suppliers such as Samsung, LG Display, Sharp and Japan Display. The firm can develop the production processes in-house, and can outsource to smaller manufacturers such as Taiwan’s AU Optronics or Innolux.
Hard time for investors
Meanwhile, Apple Inc. investors are having a hard time. The shares witnessed a hard fall once again on Monday. For the first time since October, they dipped below $110, marking the latest failure for the stock and a new push towards lows.
Growing concerns over declining smartphone sales as the market matures is further leading to a decline in Apple shares that closed down 70 cents or 0.6% to $112.48. Earlier in the day, the stock saw a decline of 3% to $109.79 before recovering.
Investors have high hopes attached to the firm’s gadgets, expecting them to sell well during the holidays, but despite that the shares have been disappointing. On Monday, Morgan Stanley slashed its outlook on Apple Inc. sales, fueling the latest concern to hit Apple shares. The firm expects the firm’s phone shipments to decline 6% in the current fiscal year.