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Apple Inc. Hands International Business Machines Corp. an Advantage Over Rivals

International Business Machines Corp.(NYSE:IBM) Earnings

Apple Inc. and International Business Machines Corp.  have been partners for a long time, and this partnership is proving very beneficial to IBM. Now, IBM Cloud has become the first cloud computing platform to support the super successful Apple’s Swift programming language, says a report from Business Insider.

International Business Machines Corp.(NYSE:IBM) Earnings

IBM gets an edge over rivals

 Swift has already found a niche among the iPhone app developers, and it will soon invade the enterprise with help from IBM. Also, it will give a capability to IBM Cloud that its competitors like AWS and Microsoft Azure won’t be able to match.

In 2014, Apple first introduced Swift, and since then it has pleased the developers very much. IBM said that Swift is being used by over 10 million programmers presently. Dr. Angel Diaz, VP of Cloud Architecture and Technology, said, “The thing about Swift that’s very appealing is the speed of the language; the elegance.”

Apple Inc. made a major move by releasing Swift as open source in December of 2015. This meant that it was possible for any developer anywhere to download the source code of the language and use it to their liking. This accelerated the pace of Swift’s already considerable growth and popularity, pushing it to the top of popularity charts at Github.

Senior VP of Software Engineering at Apple – Craig Federighi – said the firm intends Swift to be “the language, the major language for the next 20 years of programming in our industry.” The IBM Cloud now provides a set of tools to the enterprise app developers with which they can write software in Swift intended to run on servers, rather than the smartphones.

Public with FBI in fight against Apple

 A recently published Pew Research Center report states that public is with the government in the Apple encryption fight. Researchers at Pew surveyed 1000 people, and found that 51% of the respondents believe that Apple should offer its help in hacking a device that the FBI has obtained from one of the terrorists in the San Bernardino attacks.

Only 38% of the respondents stood by the company’s side on its stance. When Pew limited the sample to the respondents, who own a smartphone, it brought a small improvement in the numbers that changed to a 50-41 split in FBI’s favor. The numbers are even closer among those who own an iPhone, but it’s still in FBI’s favor – 47 to 43%.

Public perception plays a vital role in the fight between Apple Inc. and FBI, particularly during the weekend, in which Pew conducted the survey. Apple has to file an official legal response to the court order, but CEO Tim Cook issued two separate statements already for the customers and the employees.

On Sunday night, FBI Director Comey published a statement that coincided with the announcement that some of the San Bernardino attack victims were planning to file a legal brief in FBI’s support.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.