Apple Inc. has been able to record its unrivaled success in the tech space because of its clarity of focus. From the time of second return of Steve Jobs to the firm he co-founded, Apple has laser-focused its energy on making a handful of devices, and making those devices the very best in the market. Now, Apple seems to have its sight in the medical field as CEO Tim Cook reveals that the firm might make a medical device.
Tim Cook revealed Apple’s interest in the medical field in an interview with The Telegraph on Monday. He made it clear though that the firm wasn’t planning to slap on a couple of healthcare features on the Apple Watch. You’ll remember that the Apple Watch has been tilted towards fitness and it would appear that the next line of action was for Apple to turn the Apple Watch into a pacemaker.
Apple’s interest in medical tech
When Apple launched the Apple Watch, it didn’t take a rocket scientist to know that the firm wanted to add some health features into the device. The firm packed Watch with fitness-tracking features that kept a tab on your heartbeat and pulse among other things. Watch is still a work in progress and the market was expecting new versions to be outfitted with more and more sensors that will turn the Watch into a compact personal doctor.
However, Tim Cook notes that taking the Apple Watch through the route of becoming a full-package medical device won’t sit well with the goals of the firm. Watch is supposed to be another mass-market product that will be a cool cash cow for the firm. If Apple decided to make Watch a complete medical device, the firm would need to obtain FDA approval – FDA approval takes time. In the words of Tim Cook, “We don’t want to put the watch through the Food and Drug Administration (FDA) process… because it would hold us back from innovating too much, the cycles are too long…”
Yet, the firm has not given up on its dream to upend the biotech space. Tim Cook hints that he is still wants to create a device for the healthcare market. In his words, ” I wouldn’t mind putting something adjacent to the watch through it (FDA process)… you can begin to envision other things that might be adjacent to it — maybe an app, maybe something else.”
Apple declares the end of the PC
Apple is trying to reclaim ground lost in the tablet wars to Microsoft’s Surface line of tablets – the release of the new iPad Pro is a step in that direction. However, it seems that iPad Pro with all its great features is not meant to take on Microsoft’s Surface Pro; rather, Tim Cook has declared that the iPad Pro will be the end of the PCs.
iPad Pro has a keyboard that you can remove, split screens, and it allows you to work on desktop apps with the Apple Pencil. In his words, I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?”