Apple Inc. is still quiet on the watch sales figure, but this does not stop analysts from making speculations. Fortune compiled estimates on Apple Watch sales from 17 analysts, to find that the predictions range between 2.5m to 6m.
Is Apple Watch doing well?
Despite a big range, the analysts’ forecasts provide an idea on the demand for the watch, which is a high-profile gadget in the fast growing wearable category. It is available at a premium price over competing smart watches, and gives a tough fight to other wearable tech products and luxury goods.
“We shipped a lot the first quarter…then last quarter we shipped even more,” he said. “I can predict this quarter we will ship even more,” Apple CEO said at the WSJ conference Monday.
Even though Apple reveals the sales figure for its other products – iPhone and iPad – it does not reveal how many watches it sold. This has left both the analyst and investors guessing about the actual sales figure for the gadget. Though some of the estimates are bearish, the Apple Watch is doing relatively well, believes research firm IDC.
IDC in its latest quarterly report on wearables allotted Apple Watch the second spot while Fitbit stood at the first position. IDC informed that Apple Inc. shipped 3.6m units in Q2 grabbing 20% of the wearables market. Fitbit, the market leader, shipped 4.4m units in the same period.
Making efforts to push watch sales
Meanwhile, Apple continues push the watch sales. In August, it expanded the reach of the watch to Best Buy, and last month, the firm came up an updated version of its Watch OS. Apple has also come up with new ads to convince users to buy the watch.
Earlier this month, the firm released six videos explaining the uses of the Apple Watch. And, now it produced seven new ads highlighting single use cases for the wearable such as buying things on the move, check in for flight and even get a kiss as well. Two of the ads with duration of 15 seconds each, have watch’s purchasing power as their subject. All the seven ads are based on a unique theme such as skate, play, dance, kiss, travel, move and style.
On Wednesday, Apple Inc. shares closed down 0.01% at $113.76. Year to date, the stock is up over 1% while in the last three-months, it is down almost 13%.