Apple Inc. (NASDAQ:AAPL) is going to open up to Watch preorders at the end of the week, but reviews of the company’s newest device landed today. Behind all the talk about the revolutionary nature of the wearable, and the idea that the Apple Watch is the first smartwatch to actually be useful there was a hidden thread through all of the reviews.
The Apple Watch is annoying. Here’s 6 reasons why.
1- It lags
This may be a problem that Apple will fix soon, but for now the Watch lags all the time.
Nilay Patel at The Verge wrote “There’s no getting around it, no way to talk about all of its interface ideas and obvious potential and hints of genius without noting that sometimes it stutters loading notifications.”
2- Third party apps are awful
Though a lot has been made of the fact that Apple will have 1000 apps right off the bat, it’s going to be problematic if none of them work properly.
Farhad Manjoo, who authored a review of the wearable computer for the New York Times, said “The Uber app didn’t load for me, the Twitter app is confusing and the app for Starwood hotels mysteriously deleted itself and then hung up on loading when I reinstalled it.”
3- The UI is really confusing
iOS really became something that anyone could use and though many computer enthusiasts hated it for that quality, the rest of the world fell in love with the lack of frustration it had to offer. That won’t be the case with the Apple Watch OS, however.
The New York times review said “Since it’s a brand-new device, it stands to reason there will be a bit of a learning curve involved. Still, the Apple Watch presents an uncharacteristic first impression, one that many may find daunting.”
4- Force Touch can’t be ignored
Sure you can decide what you want to notify you and in what way, but Force Touch is really good at getting your attention. That means having your wrist bumped all day long in service of Twitter reminders, or junk mail, or whatever else the Watch is throwing at you.
In his review of the device for Bloomberg Joshua Topolsky said I’m in a meeting with 14 people, in mid-sentence, when I feel a tap-tap-tap on my wrist… Wait a second. Isn’t the promise of the Apple Watch to help me stay in the moment, focused on the people around me and undisturbed by the mesmerizing void of my iPhone? So why do I suddenly feel so distracted?”
5- You need to REALLY Look at it
The Apple Watch doesn’t always light up. It saves battery by keeping its screen powered down until you look at it. The problem is that it’s not great at knowing when you’re looking at it. That means you end up making excessive gestures to catch the watch’s attention, even if you’re just trying to get a read on the time.
Topolsky said “The Apple Watch activates its screen only when it thinks you’re looking at it…Think about the way people normally look at their watches, then make it twice as aggressive.”
6- Looking at a watch is annoying
There’s something very aggressively noticeable about looking at your watch while talking to someone. The Apple Watch does nothing to remove that problem and, given number 5, it may exacerbate it.
Nilay Patel at The Verge summed this problem up nicely saying, “It turns out that checking your Watch over and over again is a gesture that carries a lot of cultural weight,” said Patel. “Eventually, Sonia asks me if I need to be somewhere else. We’re both embarrassed, and I’ve mostly just ignored everyone.”