Apple Inc. (NASDAQ:AAPL) Watch Owners ‘Satisfied,’ but Only if You Listen to Them

Apple Inc. (NASDAQ:AAPL) CEO Tim Cook

Apple Inc.   Watch owners are satisfied with the device, found a new survey from firm Wristly. The firm got responses from 800 watch owners, and the findings of the survey were made public on July 19th.

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Majority of the users ‘satisfied’ with Apple Watch

Wristly found 97% were satisfied with the product. Around 66% of the owners said they were extremely happy with the Apple Watch while 31% were in the category of “somewhat satisfied.” Also, 73% said Apple Watch is “a good value, worth what it costs” against 14% who believe it was a very good value while 12% said that it was a poor value.

Owners of the Standard Apple Watch rated their gadget higher than the Sports version, Wristly found. Among the features, the top scorer was the build/durability and aesthetics/design, whereas performance (speed/battery) and help/support were ranked lowest.

Wristly surveyed the app builders, the insiders, non tech-enthusiasts and members of the media or investors. But majority of owners surveyed were the non-tech  followed by tech insiders.

Apple Watch less popular than iPod

Though the survey found users satisfied with the watch, recent data from Google Trends may not support it. Even though Apple   Watch was launched amid much hype and created lot of buzz, users seem to be more excited about the new iPod rather than Apple Watch.

Google Trends found Apple Watch is the last searched product among all of the Apple releases. What comes as a surprise is that even iPod is searched more than the Watch. No matter how wired it sounds, but iPod is still more popular than Apple Watch. Mac searches are also distantly ahead of the watch.

Apple Watch is the first new product category from Cupertino after Steve Jobs, but it seems it did not succeed in continuing the charm. According to reports, the product is already a flop. Sales of the gadget dropped by 90% since its launch week, found Slice Intelligence.

Slice based its conclusion on the electronic receipts sent to millions of email addresses after the purchase. The report reads that two-thirds units sold are of the entry-level “Sport” version, which suggests the firm is selling more of lower price device tagged at $349 rather than the costlier variants. Gold variant has failed to entice users unlike the iPhone gold, and the report suggests that less than 2000 units have been sold in the US.

The Wristly figures, which show that those with the Watch love it, is dubious because of its sample. Those that took the survey signed up in order to be questioned about the gadget. That means that they’re likely more interested in its success than in its failure.

The Wristly survey is unlikely to be a good guide to the success of the Apple Watch. Given the selection bias the only thing that it confirms is that at least 800 people bought the Apple Watch. That’s not enough to give Apple a boost heading into the release of earnings after the market closes on Tuesday.

Nevertheless, it would be too early to conclude anything about the Apple Watch as the product is still new, and Apple   is still to come out with the sales figure.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.


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