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Apple Inc. (AAPL) Watch Could Face A Double Challenge From Google

Apple Inc (AAPL) iPhone

Apple Inc. must keep an eye on Google as the search giant has its sight set on Apple Watch. As per Android Police, Alphabet-owned Company is building two Android Wear-based devices that will come in two sizes, depending on the preference of the customer, and feature circular displays.

apple inc (NASDAQ:AAPL) watch

About the two watches

The Alphabet-owned firm has not released its own hardware even when the Android Wear, its wearables operating system, has been available since March 2014. To make hardware and promote Android Wear to the users, the ad giant has instead depended upon third-party companies, including Samsung and LG among others.

In the meantime, it has been working at improving the features of Android Wear, to get a better position in this fast-growing but still fledgling industry. But, it stayed away from competing directly in the hardware markets by doing so.

The sources claim that the first smartwatch – dubbed Angelfish – will have a smooth case that curves where the watch band meets the body. In addition, the watch will feature three buttons, but it is uncertain what they will be used for. The report claims the larger of the two will feature a diameter of 43.5mm, helping it to accommodate a larger battery and an LTE chip that will allow it to connect to cellular networks.

Google’s second watch is called Swordfish, the report says, but details on this watch are a little less. The device will feature three colors (titanium, silver, and rose gold), and will come with a different button arrangement. Also, it will have a smaller footprint than Angelfish. In addition, it would not have GPS for tracking movement or LTE connectivity, claims the report.

Inspired by Apple Watch success

Citing sources, Android Police says the search giant has been apparently watching the success of Apple Inc. Watch against the Android Wear, and now is planning to take part in the competition.

Most market analysts say Apple is way ahead of the pack even when it has not revealed the sales figures of its Apple Watch. Apple Watch’s market share is at 80%, say many analysts. Neil Cybart, an analyst, argues that Apple’s wearable division alone could be worth $10 billion. Considering the watch was launched only last year, this is an impressive feat.

It cannot be said for certain if the smartwatches would feature other different name or come with the Nexus branding that the search giant uses on its phones. Google has refused to comment, but this move would represent a huge change in the strategy for the search giant.

Separately, there is also a bad news for Apple Inc. from one its arch rival – Samsung. The Korean firm is expecting best operating profits in two years. The good initial sales of both Galaxy S7 and Galaxy S7 Edge contributed to the success greatly. However, the iPhone maker may soon start chipping away at Samsung’s smartphone revenue with a new iPhone that will come later this year.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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