Apple Inc. will be in the spotlight next month when it shows off its new line of iPhones. The iPhone 7 has already garnered loads of attention – Samsung is already building a rival smartphone. However, a product that might steal the show next month is the new Apple TV set-top box. 9to5Mac, in a report, posits that the long-awaited next-gen Apple TV will also be unveiled next month. The launch of the Apple TV might make it easy for Tim Cook’s firm to kick off its IoT push via HomeKit.
Apple bears are still locked down in pessimism after the stock entered correction mode over the last couple of weeks. However, Hedge funds are making contrarian bullish bets that can be likened to buying the dip. If you don’t understand why hedge funds are betting on Tim Cook’s firm, you might want to pay attention to the recent news about the firm’s product launch coming up in September.
What will be different about the new Apple TV?
It was reported that the new Apple TV would have revamped larger remote control with more keys that are tactile. It will have touch-based input, gesture support and it will most likely have Force Touch, which is being rolled out across new Apple products. The report also holds that the new remote will have Bluetooth and infrared sensors.
The new remote will have support for Siri to enhance user interaction without needing to type. Siri support will make it easier to search for content and to handle playbacks. The Siri support will also enhance the improved proactive-based search on the set-top box. Proactive-based search will allow users see results across the iTunes Store, Netflix, the Crackle app, and the Apple Music library.
Apple is planning to include an App Store in the set-top box so that users can access video-centric apps. The app store support will also make it easy for media firms to add upload channels as soon as they are available instead of waiting for Apple. The SDK for developers will allow developers build apps directly for the Apple TV.
Apple’s IoT push is now realistic
Apple should normally be leading the IoT push considering the fact that it has its own OS and a vast array of hardware products. However, the firm still lags in the IoT space, because its HomeKit hasn’t made any impact in the connected home. One of the reason’s Apple’s HomeKit has not had a great start was the absence of a dynamic set-top box that could serve as a hub for HomeKit.
Apple is serious about getting into the IoT space as revenue from iPhone sales is set to plateau out in the developed markets. Apple has already stopped selling (Google) Nest thermostats in it stores in order to make room for the HomeKit-compatible Ecobee 3. Apple has not specifically mentioned its plans to use the Apple TV as a hub for its HomeKit, but the success/failure of the Apple TV will surely have an impact on Apple’s IoT push.