Apple Inc. (NASDAQ:AAPL) Ties BMW Knot, iCar-i3 Rumors Keep Flying

apple inc (AAPL) Project Titan

Apple Inc. has not yet confirmed or denied its interest in the auto making space. Yet, the sheer volume of hints, leaks, news, and rumors on “Project Titan” shows that the firm indeed is likely working on something in the auto space. Apple is interested in the car space, in a general and publis way, however. On Tuesday BMW CEO Harald Krüger confirmed that BMW will launch Apple’s ‘CarPlay” tech in its cars going forward.

apple inc car

The rumor mill has been hinting that Apple might want to jump in bed with BMW as both firms explore the possibility of working together in the car space. Yet, nothing much had come out of those rumors until Kruger revealed his firm’s position on Tuesday. Earlier in July, German, Manager Magazin reported that Apple is in talks with BMW on the chances of using BMW’s i3 EVs as the building block for its own EV project.

Apple’s CarPlay goes to Germany

Apple ‘s CarPlay is an attempt to replicate a user’s iPhone on a touchscreen mounted on the dashboard. The screen allows drivers to use their car’s infotainment system with swipes and zooms in the same that that they would use an iPhone. CarPlay provides the best in-class tech for the connected cars as connectivity and self-driving features become the next frontiers that carmakers must conquer.

BMW’s Harald Krüger notes that CarPlay is the obvious choice if users would be able to use smartphone features in their cars. In his words, “We want our customers to be able to make full use of their smartphone’s features in the car as well… thus, we are going to integrate Apple’s ‘CarPlay’ and Google’s ‘Android Auto’ into our vehicles., It is not in the interest of our customers to give third-party providers access to their data. For us, the protection of our customers’ data is top priority.”

When Apple CEO, Tim Cook and his team went to meet with BMW in July, Cook refused to shed light on the subject of the visit. BMW said it holds “regular talks with companies from the telecoms and IT industry, including Apple, about vehicle connectivity topics” but the German carmaker was clear that they are not in talks about building a car together.

Apple’s iCar might have a massive roll out

The tech and auto space have been trying very hard to unveil the layer of secrecy around Apple’s car project. CarPlay is part of the baby steps that Apple is taking to get all the data and deals it need to ensure that its iCar is ready for commercial launch with the kind of massive rollout that users have come to expect from Apple.

Tim Cook has said that the auto space is ready for “massive change” and MacWorld has a huge dossier that confirms the tech giant is indeed making an iCar. It won’t be strange if Apple unveils iCar before the end of the decade with pre-orders starting in 10 countries, deliveries starting 4 weeks after launch, and with plans to start sales in 40 other countries within three months of launch.

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Victor Alagbe is a seasoned business and finance writer with a specialty in writing about how to invest for the long-term in healthcare, pharmacology, energy and tech stocks. His long-term focus is on stocks that provide a nice mix of growth and income. For the short term, he passionately writes about trading stock options for the excitement and leverage that stock options offer.


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