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Apple Inc. (NASDAQ:AAPL) Showing Shoves Xiaomi to New Markets

Apple Inc. (NASDAQ:AAPL) CEO Tim Cook

Apple Inc. has been facing stiff competition from Xiaomi, a firm also known as the Apple of China, on the smartphones front. Now Xiaomi has launched a laptop as well, taking the rivalry to one more turf. Taipei Times say the device will be made by the hardware firm Inventec, and will be shipped in the first half of 2016.

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Xiaomi, a major threat to Apple in China

This news confirms an earlier Bloomberg report that said Xiaomi working on its first laptop. The fact that there are more than 200m registered users of Xiaomi phones gives confidence to Inventec chairman Richard Lee, who is upbeat on the business outlook for Xiaomi’s notebook computers.

“I am not sure if the smartphone approach will be applicable to notebooks, but I expect Xiaomi’s entry into the notebook industry to bring something new to the market,” Lee told reporters in New Taipei City this week.

Apple Inc. has struggled to win over a mass portion of the Chinese phone market, and has always been sidelined by Xiaomi, who makes Android smartphones that are much more affordable than those from Apple. Xiaomi can hurt Apple with its smartphones and laptops in China, but not in the U.S. as Apple has already monopolized the market there.

It’s iPhone 6S vs. Mi 4c in China

Xiaomi has strong brand appeal in China, and people there are as loyal to the brand as the U.S. people are for Apple. But, for the first time, Apple has been able to sell more phones in China than Xiaomi this year for two consecutive quarters. That shows a risk to Xiaomi, who still needs to make place outside China, says a report from Fast Company.

Meanwhile, to grab the title back from Apple, the Chinese firm has come with a new phone Mi 4c, which has been priced at $200, less than the price of its signature Mi 4 smartphone. The launch Mi 4c will make it harder for the US firm, who is banking on its new iPhones to win the battle for parts of the market.

Similar to smartphone programs in the US, Xiaomi also rolled-out prepaid packages to attract its Chinese consumer base. Xiaomi’s new phone has a 5-inch screen, and comes with a 64-bit processor. Like Apple Inc. iPhones, Xiaomi’s Mi 4c comes with different storage sizes costing from $203-$235.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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