Apple Inc. has been suffering lately in the tablet market as iPad sales in 2014 were 14.4% lower than the previous year. However, Apple is set to regain its position in the tablet market with the possible unveiling of a bigger iPad at Apple upcoming September 9 event. The launch of a bigger iPad from Apple will be a direct move to reclaim the market share that has been lost to Microsoft’s Surface Pro in the tablet wars.
Mark Gurnam of 9To5Mac, who has solid name for valid leaks, rumors and news about Apple, reports that Apple is planning to debut a bigger iPad on September 9. The bigger iPad is named iPad Pro as evidence that Apple is ready to take on Microsoft’s Surface Pro. The pre-order campaign for the iPad Pro will begin next month and the product will start getting into the hands of users by November.
When bigger is better
The iPad Pro is yet to be unveiled, hence, it is somewhat hard to compare it with Microsoft’s Surface Pro. However, the rumored specs suggest that Apple is leaving ready for a showdown with Microsoft in the tablet space. Craig Federighi, an exec at Apple gave some hints about the specs of the iPad Pro at an event earlier this year.
The iPad Pro is expected to sport a bigger 12-inch screen with an estimated 2732 x 2048-screen resolution. The device will run on iOS 9.1 with an enhanced version of Siri and Notification Center. It will have speakers on both sides for a richer media experience and it will support the Force Touch technology of the Apple Watch. More so, it will be equipped with better multi-tasking features and a picture-in-picture mode that allows you to watch a video while you are doing other tasks.
Taking on Surface Pro with iPad Pro
Microsoft’s Surface has taken on Apple’s iPad and Surface is winning the tablet wars. IDC reports that Apple’s iPad sales have dropped 14.6% in 2014 from the 2013 numbers. More so, the sales of the iPad has dropped year-over-year consistently in the last six quarters with a 23% drop in revenue to $4.5B in last quarter.
In contrast, Microsoft’s Surface line has been growing in the same period. For instance, Microsoft recorded more than 100% increase in revenue from its surface line from $400M in Q1 2014 to $888M in Q1 2015.
In is too early to know if the upcoming iPad Pro will arrest the decline in table sales for Apple going forward. However, it is obvious that the firm wants to position the iPad Pro as productivity device that might appeal to business users. In essence, Apple wants to copy Microsoft’s Surface Pro branding of a “Tablet that can replace your laptop”.