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Apple Inc. (AAPL) Needs a New Quality Control System

Tim_Cook Apple Inc music

Apple Inc. MacBook and MacBook Pro models with Retina displays are facing issues with their anti-reflective coating. Apple has started to takle the issue, and it issued an internal notice on a new Quality Program, says a report MacRumors, citing multiple sources. Some of the issues include wearing off or delaminating of the anti-reflective coating on the display under certain circumstances.

Tim_Cook Apple Inc music

Apple takes corrective action

Owners of the affected MacBook or MacBook Pro models can get Retina displays on the laptops replaced for free within 3 years from the original date of purchase or one year from October 16, 2015, whichever is longer. Affected users who already incurred out-of-warranty costs will most likely will be able to get a refund through AppleCare support.

To find out whether their MacBook is eligible for coverage, the affected users will be required to book an appointment with a Genius Bar or visit an Apple Authorized Service Provider. Sources inform that Apple has no plans of announcing the Quality Program publicly on its support website, but it may directly contact the affected customers.

MacRumors was the first to report the problem in March, and since then the impact has been visible on Apple Inc. Support Communities, Facebook and other discussion forums. Staingatem an online database, has almost 6,000 affected users sharing images of the damaged display of MacBook and MacBook Pro. And, thousands have signed a petition on Change.org.

Various reasons, such as the pressure of keyboard and trackpad on display when the lid id closed, and the use of un-approved third-party cleaning solutions have apparently given rise to the issue under question.

Mac prices raised in non-US regions

Separately, Apple Inc. raised the prices of several of its products last week in New Zealand, Malaysia, Mexico, Australia, Brazil, Norway, Thailand and Turkey. They include MacBook, MacBook Air, MacBook Pro, Mac Mini and Mac Pro. The prices have been raised to account for the fluctuation in the foreign currencies against the U.S. dollar.

The price of MacBook Air in New Zealand was in the range of NZ$1,399.00 and NZ$1,799.00 prior to the price rise, but now its in the range of NZ$1,599.00 and NZ$2,199.00. The starting price of Mac mini model was NZ$749 earlier, and now it is NZ$899, says a report from MacRumors. The starting price of the base model Mac Pro was NZ$4,499.00 earlier, and now it is NZ$5,699.00.

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Aman is MBA (Finance) with an experience on both marketing and Finance side. He has work as a Risk Analyst for AIR Worldwide, and is currently leading VeRa FinServ, a Financial Research firm. Favorite pastimes include watching science fiction movies, playing PC games and cricket.

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