Apple Inc. (AAPL) To Lure Enterprises to iPhones and iPads With SAP Partnership

Apple Inc (AAPL) iPhone 7 and Air
Apple Inc. ‘s iOS-based devices are credited with starting the trend of ‘consumerization’ of IT. Portable devices that offered a highly personal experience such as the iPhone and the iPad drove this trend. Now, Apple is planning to (quite literally) make these devices get down to business by partnering with SAP. In terms of portable devices, this can be quite a threat to Microsoft Corp , since one of its main selling points for Windows Phone (and to some extent even the Surface devices) is that they come with an office suite whose dominance is beyond doubt, even though they do not compete with SAP as such directly.
Apple Inc (AAPL) Macbook air and iPhone

Apple Inc. Lures Enterprises to iPhones and iPads

The deal with SAP will oversee the creation of an enterprise app for iPhones and iPads. Apple Inc. plans to use this to lure more buyers as well as keep existing buyers interested through the endeavor that aims to get a bigger share as one of the top technology vendors. The project will employ the SAP HANA platform. SAP has also said that it will have a training academy as well as an iOS SDK.

The partnership between the two firms comes at the height of worries about declining iPhone sales following the maturity of the smartphone industry and the recent upgrade for the iPhone 6. The firm’s CEO, Tim Cook, has been busy securing business deals.

Mr. Cook noted that the deal will take advantage of the developer base and the HANA platform to come up with innovative enterprise apps. Bill McDermott, the CEO of SAP also stated that creating access to a spontaneous business experience will give people access to more knowledge as well as the ability to do more. Apart from being a partner to SAP, the iPhone firm also happens to be a customer.

SAP also has a similar partnership with International Business Machines Corp. (NYSE:IBM). More apps are expected in the future as Apple places more focus on the business market. The iPad Pro is one of the tools that the firm plans to use to reach out to business-oriented customers.

After IBM, it is SAP

Nearly two years ago, Apple had announced a major deal with IBM in an effort to bolster its presence in the enterprise. Apple is now adding another enterprise partner to the mix. Together, Apple and SAP will release a new iOS SDK that lets developers create native apps specific to their business needs. The SDK is expected to be released by the end of the year. Meanwhile, SAP will also help develop a handful of native iOS apps as well.

In a press release, Cook noted that 76% of business transactions have some contact with SAP’s systems. This puts the German firm at the center of many enterprise interactions.

Steve Jobs was largely why Apple Inc. never took the enterprise too seriously. But Cook is a more rational and traditional leader. He recognizes the potential in the enterprise, even if the market strategy must be different. At the same time, the consumer business has gotten so big that Apple is now struggling to find growth.  The 12.9-inch iPad Pro is very much targeting professional users, particularly of the creative variety.

Lacking deep experience catering to the enterprise market, the best move is to partner with those who have plenty of it.
All trading carries risk. Views expressed are those of the writers only. Past performance is no guarantee of future results. The opinions expressed in this Site do not constitute investment advice and independent financial advice should be sought where appropriate. This website is free for you to use but we may receive commission from the companies we feature on this site.
HTML Snippets Powered By : XYZScripts.com