Apple Inc. is building something for the auto world. There’s almost no doubt about it. In recent days, however, some have suggested that Project Titan may not be quite as hidden as expected. Bryan Clarke over at The Next Web thinks that Tesla Motors Inc rival Faraday Future is a front for Apple, though he’s got little to no evidence to back his claim up.
Last week Faraday revealed that it would spend $1B in order to put together a factory for its first car. The reveal brought with it questions about where the money was coming from, and who the firm’s CEO actually is.
Mr. Clarke reckons the only way keeping the CEO secret makes sense is if “it’s a “former” Apple executive.” That’s the best evidence he has to back the claim up. That’s a simplistic approach, and Faraday isn’t nearly as secretive about its ownership as Mr. Clarke suggests.
Apple Inc. has nothing to do with Faraday
The CEO of Faraday Future is not, as Mr. Clarke would have it, a secret. It’s Chaoying Deng. The LA Times went through the firm’s incorporation papers to find that out, and linked Deng to Leshi’s LeTV, a Chinese web giant. Deng formerly headed up one of that firm’s businesses, and it appears that the streaming giant, which is involved in other EV projects in its home country, is the force behind Faraday.
The firm’s Le Auto division has around 400 employees in the US according to statements from the firm. It’s not clear if Faraday’s workers are being counted directly, or whether there are 400 more Leshi workers in the US besides those working in Gardena.
What is clear, however, is that Mr. Deng doesn’t work for Apple . Though the firm is likely going ahead with its own work on cars, it’s not doing so through Faraday. That is, unless, the firm has changed its methods almost entirely.
Where is Apple working?
Faraday isn’t Apple , and the firm simply doesn’t work like Cupertino does. Since appearing earlier this year Faraday has been directly looking for attention. Apple, though it keeps a handle on controlled leaks about its next gen of devices, tends to want to keep the press away from its projects.
It seems clear that Apple is indeed working on a car to rival Tesla Motors , and everyone else. It also seems clear, however, that the firm isn’t going to develop the car under a Trojan horse and put out press releases every time it makes a move. Apple doesn’t need early press to give a car project traction. If the firm is building an EV and putting an Apple logo on it that should be enough.
For now Apple is likely working where it has always been working. Apple Insider, in an investigation last March, found a complex network of Apple firms working on some sort of auto product. Those firms are both well funded and secret. That’s how Apple does business.
Trip Chowdhry of Global Equities Research did his own sniffing around those firms and found some details on what Apple is doing right now.
Faraday Future says it will have a car on the road in 2017 to compete with the Tesla Motors Model S. The firm is not Apple, unless Tim Cook has decided to create a joint venture with an unknown quantity in order to fund his EV dreams. In the mean time we have no info at all about the Apple car, and it’s not likely we’ll see anything clear any time soon.