Apple Inc. has taken a decision of removing all the iPods from stores sales floor and back storage area, and place them on the accessory shelves. In addition, all the iPad-based smart signs placed next to many display devices will also be removed. The changes will come to shops for the first time from Wednesday says 9to5 Mac.
Apple demotes iPod
The fact that the firm has shifted iPods to the accessory shelves suggests the product has been demoted due to reduced sales. The iPod devices form a small part of Apple’s total business. The product’s presence on firm’s website has also been reduced, says the report.
Earlier, the iPod section was seen on the top banner of the website, but now it’s been removed from there. There is no way of knowing the actual sales of the iPod as the firm reports the product’s sales under ‘Others’ category, which include many other products also.
With the reported changes, Apple will be hoping to simplify the users shopping experience. Typically, Apple keeps all its signature products (the iPad, Mac, iPhone, iPod and Apple Watch) in the back storage area of its store.
The shopping process at Apple Store till now was the customer had to inform the employee’s store of the product and model they wanted to buy. The employee would then visit the back to fetch the product for the buyer.
For the non-signature Apple products, the customers do not need to consult any retail employee. Rather, they can access these products from the accessory shelves. Apple TV and Time Capsule are two such products. Now, it will become easier to buy the iPod as it will be available on the accessory shelves.
Part of Apple’s ‘Premium Feel’ campaign?
Lately, Apple has been very peculiar about its retail stores to give it a ‘Premium feel.’ A report from Macotakara last month talked of how design chief Jony Ive is working alongside retail head Angela Ahrendts for giving a new direction to the retail stores. It also said that the number of products offered by Apple in its stores will be reduced, and the focus will only be on the high-quality products to add to the “premium feel” of the stores.
Making Apple stores more fashionable is what Ive and Ahrendts are aiming at. This way they will be able to offer a better sales environment for the new and the upcoming products. The latest iPod changes from Apple, seems to be a part of that strategy.