The Apple Inc. stock has taken a dip lately. While some of that collapse can certainly be attributed to the collapse of the broader markets, there’s also some concern that the tech giant’s best days might be in the past.
The upcoming release of the iPhone 6s (or 7) could change all of that.
Bad History, Recently
Currently, the firm’s stock is trading below the $115 price that it saw just a few weeks ago. That’s happened in spite of the fact that CEO Tim Cook went out of his way to assure CNBC personality Jim Cramer that China’s economic woes do not seem to be impacting the company’s sales in that part of the world.
However, investors seem worried that Apple is facing stiff competition from Chinese smartphone manufacturers. They’re also not seeing the gains they expected from Apple Pay and Apple Music.
However, if the firm releases an out-of-this-world product on September 9 when it unveils the new iPhone, investors might be encouraged.
The new smartphone will have 4k video recording, a 12 megapixel camera, a longer battery life, faster processing speed, animated wallpaper, and the ability to detect when a WiFi signal is weak. Those are welcome features, especially to power users.
The most important feature is expected to be the smartphone’s force touch. That’s a technology that will distinguish between weak and strong taps on the surface and respond differently to them. This is already a feature on MacBooks and the Apple Watch.
If force touch is bug-free on the new iPhone 6s, it will set the device apart from the rest of the pack and present a competitive advantage for Apple. It will also make smartphone use a little easier for people who want to cut back on the amount of swiping they do with their phones.
It’s also possible that force touch will be attractive enough to incentivize existing smartphone owners to upgrade to the new device. That’s nothing but good news for Apple’s bottom line. Force touch should also help the firm maintain its position in the Asian market, where Huawei is reportedly working on a similar feature for its mobile devices.
Apple Inc. May Gain From Installment Plans
Apple may also gain from new equipment installment plans that are offered by wireless carriers. That’s when customers buy the new phone but, instead of paying for it all at once, they pay for it over time with a monthly plan. Companies like AT&T and Verizon offer these plans that customers like because they get to upgrade early and they’re not tied down to length-of-service commitments.
It’s possible that almost 15 million users will be eligible for upgrades this year. That compares very favorably with the launch of the iPhone 6 last fall, when only 5.3 million people were eligible.
Of course, it’s often the case that Apple’s product launches are surrounded by a level of hype that doesn’t often reflect reality. However, initial reports indicate that the company is certainly poised to please its shareholders in September.