Apple Inc. is confident that it can outdo last year’s iPhone sales. The company aims to exceed the opening weekend figures of the iPhone 6. 2014’s iPhone 6 hit 10 million sales on the first weekend of its launch. The new iPhone 6S and 6S Plus will be made available next Friday. Both the company and analysts anticipate great results.
Apple Inc. iPhone 6S hits ground running
On September 25, the iPhone 6S and iPhone 6S Plus will be available to buy online and in Apple Stores. Apple says the two devices have had a massive consumer response. According to the firm, Pre-orders worldwide are better than expected. The figures have been described as “positive” and “strong”. Apple claims that it is already set to beat last year’s launch record.
Pre-orders for iPhone 6s Plus exceed those of the 6s, suggesting a greater favor for the higher ASP iPhone. Wells Fargo’s Maynard Um believes that “ASPs should remain strong (if not stronger) on the iPhone 6s Plus mix.”
“As many customers noticed, the online demand for iPhone 6S Plus has been exceptionally strong and exceeded our own forecasts for the pre-order period,” Apple wrote in a statement. “We are working to catch up as quickly as we can, and we will have iPhone 6S Plus and iPhone 6S units available at Apple retail stores when they open next Friday.”
Analyst sources have predicted the sales of the new iPhones to land around 12 to 13 million units by Monday the 28th of September. The iPhone 6S series has gained an estimated 10-20% growth from last year. This figure includes a new factor, though – China. With the Asian nation excluded, analysts expect around 0-10% actual growth in iPhone 6S and 6S Plus sales.
Thank China for great Apple sales
Many analysts were quick to note that this year’s launch of the iPhone 6S series will also include China. The east Asian country has shown spikes in demand for Apple products. China was also not a factor in last years first weekend record. Relating to Apple’s predictions, Walter Piecyk of BTIG says while this is encouraging, “First weekend sales includes China this year, more than doubling the addressable market for launch day compared to last year.”
In 2014, China only got the iPhone 6 around mid-October.
“It’s therefore not surprising that sales would be up and should not be taken as strong evidence in support of our view that it can grow iPhone sales in this December quarter,” Piecyk adds.
The United States and U.K show great initial pre-order figures as well, but China carries a lot of weight. Daniel Ives from FBR says that demand for Apple in China will continue to rise. Ives considers this trend to be “a positive sign that the white-hot momentum out of this region shows no sign of abating despite macro headwinds out of China.”
But, regardless of how the sales of the iPhone 6S and 6S Plus are weighed, the general consensus stands with Apple Inc. having a lucrative December quarter after the products hit the market.