Apple Inc. debuted the iPhone 6s on Friday. Already, one carrier is claiming that the new technology is great for business.
T-Mobile Us Inc CEO John Legere sent out a tweet last week claiming that iPhone 6s pre-orders are up 30% over the iPhone 6 pre-orders from last year. That was before Apple released its advanced devices.
Apple’s New Features
The new Apple iPhones offer features that will undoubtedly attract tech-hungry consumers. One new enhancement, called Live Photos, takes a short video clip each time the user snaps a picture. There’s also a pressure-sensitive 3D Touch display and a 12 megapixel rear-facing camera.
Sweetening the Deal
T-Mobile wasn’t content with letting the new iPhone devices sell themselves, though. The company is making its carrier network a little more attractive with some additional offers that are intended to lure in potential customers who are still on the fence.
For example, the company allows existing iPhone 6 users the option to exchange their “old” device and pay just $5 per month for an iPhone 6s. For those customers who don’t have an iPhone 6 to trade in, T-Mobile will let them exchange other devices for a great deal.
T-Mobile is also playing hardball customer service. The company is offering a Lifetime Coverage Guarantee. That’s a plan that allows people who buy the new iPhone or any other Extended Range LTE device to try the network for 30 days with no obligation to remain as long-term (i.e., long-paying) user. If customers aren’t satisfied with the quality of service after 30 days, they can turn in their device and receive a refund for the month of their T-Mobile service. They won’t owe any money on the phone they used, either.
It’s Nothing New
T-Mobile has been here before. Two years ago, the company promoted a program called iPhone Test Drive. That campaign allowed customers to “test drive” the iPhone 5s on its network and just return it if they weren’t happy with the service. Back then, Legere telegraphed that the company wouldn’t stop there when it comes to its commitment to customer service.
“We’re looking at ways over time to expand the program,” he said. “We’d like to see the whole industry create a process where people can test drive. So from that standpoint, it’s a long journey, one that we’re very patient with and one that we’ll stick with.”
The Results are In
Over the past ten quarters, T-Mobile has added more than a million subscribers per quarter. The company announced that it’s on track to reach or beat the 2.1 million net additional subscribers for the third quarter of 2015. Legere also announced that the company has exceeded last year’s branded prepaid net customer additions during the quarter.
T-Mobile seems to be setting an example for other companies that want to succeed in the tech space. Combine high quality customer service with high quality technology and watch the sales soar.